Top 10 Digital Marketing Online Courses in India

Digital marketing is one of the most sought-after courses worldwide and the buzz around it is increasing day by day. For someone who wants to make his way into this booming industry, taking a certificate course can be a stepping stone to a bright career. However, if you are a newbie, how do you decide which is the best course and institute according to your needs? Let us help you out. We have listed down the top 10 digital marketing online courses in India with their USPs, Pros,  and Cons that will help you decide and enroll for the one that suits you best. Before that, here are a few other things that we think a candidate should know about a career in digital marketing.

Proof that a digital marketing career is in high demand

Unless you have dwelled on another planet lately, you must be aware of the recent boom in the Ed-tech industry. Needless to say, even e-commerce has taken a giant leap within the last few years. Both B2B and B2C businesses have sprung up and flourished and so has the startup eco-system in India. With these recent developments, the demand for digital marketing professionals has surged. Also, it is noted that it is one of those industries that suffered negligibly during the COVID-19 pandemic. Moreover, jobs in this field are mostly stable and secure.

What are the benefits of a Digital Marketing certificate course?

There is a huge amount of free courses available online, however, a paid course under the guidance of an expert instructor with up-to-date course materials and valid certifications can be a great game-changer in one’s career. It creates just the right opportunity for a job seeker or someone looking to advance his career. The following are the undisputed advantages of a certificate course in digital marketing.

1. Opens up multiple opportunities- freelancing, entrepreneurship, managerial roles, trainer/instructor roles, and high-paying profiles in marketing in agencies and reputed companies worldwide.
2. High stability and security
3. Gain an understanding of various aspects of marketing and business
4. Opportunity to venture independently as a consultant and work with multiple companies that open up multiple sources of wealth generation

Factors to consider while choosing a course/institute

Now, if you want to bag those benefits, then the next step is applying for an industry-best course in digital marketing. But here is where many candidates falter. They miss out on making the right decision and end up with a certification that is just not “good enough” to get ahead in this competitive industry. So before we get to the Top 10 Digital Marketing Online Courses in India, let’s take a look at the factors to consider while choosing a course.

1. In-depth and up-to-date training module: As the digital industry is fast evolving, the course must provide comprehensive and best-in-the-industry training.
2. Relevant and reputed certification: There are a few widely recognized certificates in the field like Google, Hubspot, and those from the leading educational institutes in the country. The certificates you receive will have an impact while you showcase your skillset while applying for jobs.
3. Live projects training: It’s easy to gain theoretical knowledge in digital marketing, however, real hands-on experience is acquired when the candidate works on live projects. Knowing the best practices coupled with the knowledge of relevant tools is what matters at the end of the day. Only theoretical knowledge will make you just a half-baked professional
4. Placement assistance: After all, it’s all about bagging a great opportunity. Choose an institute that has listed placement assistance as one of its primary services. Starting off with an internship or job right after the course is the biggest differentiator of a good institute.
5. Check Reviews: Choose an institute that has satisfactory reviews on its online website or social media pages. Also, do try to evaluate the authenticity of the reviews by reaching out to people who have taken the course.

Top 10 Digital Marketing Online Courses in India

Now that we have discussed the criteria for selecting the institute, let us take you through the Top 10 Digital Marketing Online Courses in India that help you decide further.

1. National Institute of Digital Education – NIDE:

NIDE, one of the leading Digital Marketing schools in India, has established itself as a trusted partner for certificate courses in digital marketing. We have well-knitted courses that are the best fit for job seekers, business owners, and experienced professionals.

Why NIDE?

We have received the “International Excellence Award 2022” as the Best Digital Marketing Institute in India. Because we are ACCOUNTABLE for ‘Every Single Thing’! We are accountable for teaching you the best Digital Marketing course available in the industry, bringing the best faculties from the industry, regularly updating the curriculum, giving students a real One-to-One learning experience, giving you the best practical knowledge during this program, and finally, giving you the best placement with the best package. We don’t believe in pre-recorded sessions. We are 100% LIVE both theoretical and practical. We have the best rating in the industry as one & only ‘Best Digital Marketing Institute in India with 100% Placement Guarantee, Not just Assistance’.

Reference 1: Watch Our Live Classroom Session – Social Media Ads by Siddarth Padmanabhan, Ex-Account Director, LinkedIn

https://www.youtube.com/watch?v=Esnp3Gh-50c

Reference 2: Watch Our Live Classroom Session – SEM & Google Ads by Tanmoy Das, Ex-Vendor Manager, Google

Other facilities that make NIDE special are lifetime access to Live Classrooms, the best Trainers from the industry, a strong Alumni Network, No pre-recorded sessions, Learning directly from Marketing Veterans, the only  Institute to have 100% Live sessions, and many more.

About the Course: We have two digital marketing programs. Post Graduate in Digital Marketing and Certified Professional Diploma in Digital Marketing. Both are “Globally recognized University Certification Programs (Affiliated to JAIN Deemed-to-be-University)”. Both programs are 100% Placement Guaranteed. Depending on the selection of the course, the training hours differ. The diploma offers 200+ hours of intensive program curriculum along with 50+ hours of practice and the PG program offers 350+ hours of intensive program curriculum along with 75+ hours of practice. Both curriculums are fully curated and trained by IIMs & Top-level e-Commerce Marketing Experts. So students get the privilege to learn directly from these experts. The course duration of the Diploma is 6 months with 2 months of On-Site paid internship and the course duration of the PG program is 12 months with 3 months of On-Site paid internship. The minimum payout is Rs. 8,000 to Rs.12,000/- per month during the internship. Trainers are from Facebook, Google, Amazon, Paytm, Flipkart, Myntra, Infosys, Cars24…etc. Extensive live project training under expert guidance. 6 months of Free Incubation for Freelancers and Business Owners post-course completion. Exposure to 1 lakh worth of paid digital marketing tools. In addition, the Great NIDE Alumni status & Network access.

Advantages: Globally recognized University Certification Program. Learn directly from the Top-Level e-Commerce Marketing Senior-Level Executives & IIMs Faculties. Both Practice sessions and theory sessions are LIVE. 2/3 Months of On-Site Paid Internship, 100 percent Placement Guaranteed program, up-to-date course, and student support.

Recent Award/s: “International Excellence Award” for the “Best Digital Marketing Institute in India“

Drawback: Fluency in English communication is mandatory to pass the screening test for enrolment.

2. Upgrad:

Emerging as one of the leading online course providers, Upgrad has tied up with MICA, a leading institute to provide an Advance Certificate in Digital Marketing and Communication. It is a completely online 6-month duration course.

Why Upgrad? MICA alumni status and learning under accomplished trainers from the industry.

Advantages: Online education, convenience, guidance, and high chances of placement.

Drawback: Most expensive in India in the ‘Advanced Certification’ category. No Paid Internship. Graduation is mandatory to get admission.

3. Udemy:

Amongst its many courses, Udemy offers ‘light on the pocket’ digital marketing certification programs with a variety of courses suitable for various learners. The duration varies and the content can be accessed at the learners’ convenience.

Why Udemy? Low-priced courses, high convenience, and flexibility in learning

Advantages:  Comprehensive and up-to-date course material with expert trainers.

Drawback:  Not a specialized institute, no placement or networking opportunity, no live projects, no specialized certificate, No Paid Internship.

4. Coursera:

An ed-tech platform that is internationally recognized and collaborated with big names in education, Coursera offers a bunch of courses in digital marketing that solve the purpose of digital education and communication.

Why Coursera? Highly reputed international certification

Advantages:  Flexibility, project work submissions, suitable for working professionals who are looking to advance their careers.

Drawback: Not suitable for freshers, no placement assistance, low individual/on-one guidance, low exposure to live projects, no networking opportunity, No Paid Internship.

5. IIDE

The institute has a well-packaged advanced digital marketing training program with placement assistance and expert training. Their certification is aligned with Google and Facebook.

Why IIDE? Sessions with experts from leading companies, exposure to digital marketing tools

Advantages: Student support, up-to-date course, placement assistance

Drawback: High-priced course, no paid internship offered.

6. Digital Vidya

They are one of the pioneers in digital education in India. Digital Vidya is a leading name in this field and has a team of experts as trainers. Various short and long-duration courses cater to various requirements.

Why Digital Vidya? Offers and subscriptions from various digital marketing tools, expert trainers

Advantages: Provides both online and classroom training, frequent batches, reputed certification partners, the placement assistance provided

Drawback: Low on individual guidance and mentoring, No Paid Internship.

7. Delhi School of Internet Marketing

A comprehensive digital marketing training provider, DSIM provides primary classroom training and has centers spread across cities in India. Their training is for both corporates and individuals and also for educational institutes.

Why DSIM?  Placement assistance is preferred for classroom learning

Advantages: Specialized courses for business owners, working professionals, aspiring entrepreneurs, and job seekers, free tools, primarily offline courses, and lifetime access to course materials.

Drawback: Limited individual attention and guidance, No Paid Internship.

8. Indian School of Business Management

Reckoned one of the best business schools in the country, ISBM is an institute that transforms careers in business administration. Amongst their most sought-after correspondence courses is a diploma in digital marketing. It’s packed in 13 modules with 3 months and 6 months duration.

Why ISBM? Reputed certificate at a low price

Advantages: Guidance under leading trainers, placement forum, ISBM alumni status, and student support.

Drawback: Low flexibility, no individual attention, no opportunities for networking, No Paid Internship.

9. All India Management Association (AIMA)

The institute provides various distance education courses and offers a PG Diploma in Digital Marketing in collaboration with Digital Vidya both online and offline. Divided into 7 modules, the course duration is 5 months.

Why AIMA? Reputed certification in low price, placement assistance

Advantages: Accomplished trainers, training and workshops, placement assistance, practical hands-on experience

Drawbacks: Low flexibility in terms of timing, limited opportunity for networking, the institute is not well-known in digital education, and No Paid Internship.

10. Digital Scholar:

This institute has worked its way into the list with good reviews. It offers both free and paid completely online courses of 3 months duration.

Why Digital Scholar? Up-to-date curriculum, placement assistance

Advantages: Leading digital marketers as trainers, flexibility in accessing the course

Drawback: No backing from leading universities, no academicians as trainers

Both knowledge and skill are of utmost importance for a career in digital marketing. So, as you pick a course, keep in mind that the right industry exposure, as well as knowledge, will make all the difference, No Paid Internshi