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Diploma in Digital Marketing

Ranked #1 Diploma in Digital Marketing Course with 100% Placement-Guarantee and Paid Internship

NIDE offers India’s Best Diploma in Digital Marketing. This Diploma in Digital Marketing course is a 6 months of the LIVE intensive training-program. The curriculum is fully curated & trained you by IIMs & top-level eCommerce industry experts. Learn this Diploma in Digital Marketing course online that helps to grow your business and your career. To Enroll, Call us on +919663334449

Certification Partner

Digital Marketing Course Online Partnered with Jain University
Diploma in Digital Marketing

Diploma in Digital Marketing

Ranked #1 Diploma in Digital Marketing Course with 100% Placement-Guarantee and Paid Internship

NIDE offers India’s Best Diploma in Digital Marketing. This Diploma in Digital Marketing course is a 6 months of the LIVE intensive training-program. The curriculum is fully curated & trained you by IIMs & top-level eCommerce industry experts. Learn this Diploma in Digital Marketing course online that helps to grow your business and your career. To Enroll, Call us on +919663334449

Certification Partner

Digital Marketing Course Online Partnered with Jain University

The Real 1-to-1 Experience

Only 15 Seats/Batch

100% LIVE

100% Live Online Sessions (Theory+Practices). No Pre-recorded Sessions

6 Months Duration

225+ Hours of LIVE Intensive Training Program

Globally Recognised

Globally Recognised University Certification

EMI Facility

EMI starts @ Rs.10,000/-

THE REAL 1-TO-1 EXPERIENCE

15 Seats/Batch

100% LIVE

Live Online Sessions (Theory+Practices). No Pre-recorded Sessions

6 Months DURATION

225+ Hours of LIVE Intensive Training Program

Globally Recognised

Globally Recognised University Certification

EMI Facility

EMI starts @ Rs.10,000/-

Course Modules
are IN-ALIGNED
WITH

Industry Trends

Why learn Diploma in Digital Marketing?

“An average salary of a Digital Marketing Manager in India is Rs. 5,88,000 to 10,15,042/Year as of July 2022”

Source: PayScale

Why NIDE

Quality of traditional system meets Flexibility of the online system

NIDE is not just an institute of traditional learning; it is a platform for all to grow beyond themselves, connect & collaborate with peers, and interact live with subject-matter experts. We’ve packed tons of information into our classroom-style learning. Our intimate setting allows us to learn about you and cater to examples, strategies, and concepts accordingly. Over the years, we’ve perfected the approach with current trends, to make sure that you have everything you need to be successful. And finally, we ensure your learning process at each level through mock tests, assignments, group workshops, simulations, projects, and many more. These practices made our Diploma in Digital Marketing and Performance Marketing Course the best in the Industry.

Rank #4

Digital Education School in Asia

Rank #1

Hybrid Digital Marketing Online bootcamp with world-class facilites

100%

track-record in Placements

best in class

We have the best mentors

4.9/5

We have the best rating in the industry

Why only NIDE

We have been awarded the Best Digital Marketing Institute in India

NIDE is known for its 3 core values. Accountability in Every Single Thing, Access Anywhere and Engage Anytime. It made us the Best Digital Marketing Institute in India. We are accountable for what we do and what we say. We are accountable for our promises, curriculum, trainers, quality, giving the best practices, providing the real 1-to-1 learning experience, and placements. 

Access

Our Students get LIFETIME access not only to Study Materials but also to Live Classes.

Engage

We make sure that each and every student will be fully engaged during the program through case studies, assignments, assessments, simulations & further assistances.

Accountability

We are accountable for what we teach, placements, bringing the best trainers, updated curriculum, maximum practices...etc.

Awards & Honours

"International Excellence Award 2022" for the "Best Digital Marketing Institute in India"

Course Eligibility

Our Diploma in Digital Marketing eligibility criteria

Our comprehensive Diploma in Digital Marketing Online is curated by our faculties who are IIMs & Top-level e-Commerce Marketing Experts. This Diploma in Digital Marketing is ideal for entrepreneurs, working professionals, students (PUC & Above), and anyone looking to enhance their digital marketing skills. 

Meet our Top Faculties

Learn directly from Marketing Veterans. Our faculties are IIMs & Top-level eCommerce Marketing experts.

Digital Marketing Course Online Trainer Anish George

Anish George

Programme Director, NIDE

Ex-Business Head, Merricart

Ex-Sr. Consultant, Myntra & Jabong

He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).

Anish George - Digital Marketing Course Online Trainer

Anish George

Programme Director, NIDE

Ex-Business Head, Merricart

Ex-Sr. Consultant, Myntra & Jabong

He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).

Best minds from the
Corporate and Academic worlds

Digital Marketing Course Online Trainer Shibu Elias

Shibu Eliyas

CMO, Infosys

CMO, Infosys BPO, North American Region

17+ years of experience

Digital Marketing Course Online Trainer Siddarth Padmanabhan

Siddarth Padmanabhan

Ex-Director, LinkedIn

Ex-Partner Manager, Facebook

12+ Years of Experience

Untitled design 2022 08 16T233557.559

Tanmoy Das

Ex-Google

Ex-Vendor Manager, Google

10+ Years of Experience

Digital Marketing Course Online Trainer Akash Agrawal

Akash Agrawal

Country Head, NetCore

Ex-Director, Cashkaro

10+ years of experience

Sanjula Miglani - Best Digital Marketing trainer in India

Sanjula Miglani

Marketing Head, Swiggy

Ex-Sr. Brand Manager, CARS24

9+ Years of Experience

Hitesh Motwani - Best Digital Marketing trainer in India

Hitesh Motwani

Faculty in 4 IIM

Ex-Twitter

10+ Years of Experience

Digital Marketing Course Online Trainer Anju Thomas

Anju Thomas

Sr. Category Manager

Ex-Amazon & Ex-Cloudtail

10+ years of experience

Digital Marketing Course Online Trainer James Cornelius

James Cornelius

Sr. Manager, Swiggy

Ex-Sr. Manager, Dineout

7+ Years of Experience

Digital Marketing Course Online Trainer Sachin Goel

Sachin Goel

Data Scientist, BCG

Ex-KMPG

10+ Years of Experience

Our Curriculum

15 Modules we cover in our Diploma in Digital Marketing

This Diploma in Digital Marketing curriculum is fully curated & delivered by NIDE Faculties who are IIMs & Top-level e-Commerce Marketing Experts. Our 225+ hours of LIVE Intensive training and 2 Months of Paid Internship during the program help you to get 100% practical knowledge in the subject.

Module 1 – Theory: 4 Hours | Practices: 0 Hours

  • Introduction to Online Marketing
  • History, Evolution & Trends of Online Marketing
  • Fuctions & Objectives of Online Marketing
  • Top Channels
  • Segmentation: Inbound Vs Outbound
  • Terminologies

Module 2 – Theory: 6 Hours | Practices: 5 Hours

  • Highlights: Brand Story, Brand Identity, Brand Positioning, and Brand Experience
  • Market Research, Market-Gap, & Target-Audience Identification
  • Buyer Persona & Segmentation
  • Competitor Analysis
  • USP & Value Proposition Strategies
  • Branding Elements, Brand Communication & Brand Experience
  • Brand Building Methodologies
  • Brand Positioning & Repositioning Strategies
  • Tools in Practice

Screenshot 2022 03 28 at 3.23.15 AM

Module 3 – Theory: 15 Hours | Practices: 5 Hours

  • Introduction to the Content Marketing eco-system
  • Types of Content, Business Storytelling, Building a Content Creation Framework & Content Creation in Practice
  • Contexual Marketing – Introduction, Personalization, Segmentation, Planning & Creation strategies
  • Content Promotion Strategies (Organic)
  • Advanced Strategies – Viral, Emotional, Creative,Conversational & Engagement Marketing
  • Content Marketing Strategies (Paid)
  • Measuring and Analyzing of Content Marketing Strategy
  • Tools in Practise

Screenshot 2022 03 31 at 4.55.31 PM

Module 4 – Theory: 4 Hours | Practices: 10 Hours

  • Domain, Types of Website & Hosting Services
  • Website Creation with e-Commerce Store & Customization
  • Monetization Techniques – Webpages/Blogs
  • Tools in Practice

Screenshot 2022 03 28 at 3.28.41 AM

Module 5 – Theory: 3 Hours | Practices: 0 Hours

  • Introduction To The ‘Buyer’s Journey’ & Funnel Marketing
  • Introduction To Inbound Marketing & Its Channels
  • Introduction To Outbound Marketing & Its Channels
  • Conflicting Channels In Digital Marketing Ecosystem

Module 6 – Theory: 5 Hours | Practices: 0 Hours

  • Introduction to the ‘Media-Buying & Planning’ Framework
  • Digital Awareness Channels – Web (Display & Video Ads), Social Ads, Search Ads, Mobile App Ads, OTT, DOOH & D-PR
  • Types Of Media Buying: Direct Vs Programmatic
  • Components Of Media Buying – SSP, DSP, Ad-Exchange
  • Ad-Exchange Vs Ad-Network
  • Media Buying In Practice
  • Tools in Practice

Screenshot 2022 03 31 at 5.20.38 PM

Module 7 – Theory: 10 Hours | Practices: 15 Hours

Channels to be covered: Facebook, Instagram, LinkedIn, Twitter, & Youtube

7.1 Social Media – Organic

  • Social Media Account Creation – Facebook & LinkedIn Page, Instagram & Twitter Business Account, & Youtube Channel
  • Social Media Optimization (SMO) Strategies including Youtube SEO
  • Promotion Strategies – Organic
  • Long-term Account Management Framework & Community (Audience) Building Strategies
  • Lead Generation Strategies – Facebook & LinkedIn

7.2 Social Media – Paid

  • Facebook – Business Manager, Ads Manager & Ad Center, LinkedIn Campaign Manager, Twitter Ads & Youtube Ads
  • Ad Creation – Types of Ads & Objectives
  • Essentials – Ad Copy, Creatives & A/B Testing
  • B2B & B2C Lead Generation Strategies on LinkedIn
  • Pixels Integration & Event Set-up
  • Audience Manager & Retargeting Methodologies
  • Ads Performance Evaluation
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Ad Optimization Strategies
  • Social Media Marketing Automation
  • Tools in Practice

Screenshot 2022 03 31 at 5.38.03 PM

 

Module 8 – Theory: 20 Hours | Practices: 25 Hours

7.1 Search Engine Optimization (SEO) – Organic

  • Introduction to SEO
  • SEO Site Audit
  • Keyword Research & Competitive Analysis
  • On-Page SEO
  • Technical SEO: URL Structure, Categories page /Pilar Page, Screaming Frog report, Link graph, Interlinking Strategies, Redirects (301,302), Canonical tags, 404 pages, 301 redirects, Hreflang, AMP Pages, Crawling & Rendering, XML Sitemap, Robots.txt, WordPress plugins, Indexing check, Schema Implementation, Structured Data testing (Breadcrumbs, TimeStamp, Organisational Schema, Ratings Schema), Search Console, Site Audit (SEMrush), Lighthouse report (Web Core Vitals check), Page Speed Insights/GTMetrics, Error fixing (404, mobile usage errors), Back Link Cleanups, Disavow file, Country targeting
  • Optimizing Website for Rich Results
  • Off-Page SEO
  • Local & Mobile SEO
  • SEO Reporting Essentials
  • SEO Tools in Practice

Screenshot 2022 03 28 at 3.33.54 AM

7.2 PPC (Search Engine Marketing – Paid)

  • Search ads
  • Shopping Ads & Google Merchant Center
  • Local Search Ads (Search Results Ads, Promoted Pins, & In-Store Promotions)
  • Audience & Competitors Research Tools
  • Ad Creation – Types of Campaigns & Objectives
  • Ad Copy Essentials – Writing ads that get people to click
  • Bidding Strategies, Keyword Match Types & Ad Extensions
  • Audience Manager & Retargeting Strategies
  • Conversion Events & Conversion Tracking
  • Google Tag Manager – Essentials
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Troubleshooting
  • Advanced Ad Optimization Strategies: Ad Quality, Ad strength, Optimization Score, Conversion Rate Optimization & Landing Page Optimization
  • Automation Tools
  • SEM Tools in Practice

Screenshot 2022 03 31 at 6.13.44 PM

 

Module 9 – Theory: 9 Hours | Practices: 12 Hours

9.1 Mobile App

  • App Store Optimization
  • App Promotion Methods – Organic
  • App Install Ads – Social Media Ads & Google Ads

9.2 Display & Video Ads

  • Audience & Competitors Research Tools
  • Ad Creation – Types of Campaigns & Objectives
  • Essentials – Ad Copy, Creatives & A/B Testing
  • Bidding Strategies
  • Audience Manager & Retargeting Strategies
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Troubleshooting
  • Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, & Optimization Score
  • Automation Tools
  • Dispaly & Video Ads Tools in Practice

Screenshot 2022 03 31 at 6.51.47 PM

Module 10 – Theory: 3 Hours | Practices: 5 Hours

  • An Introduction
  • The Complete Web Analytics (Social & Google) – Data Collection, Analysis, Segmentation, Evaluation, & Reporting
  • Google Analytics & Metrics
  • Tools in Practice

Screenshot 2022 03 28 at 4.07.40 AM

Module 11 – Theory: 9 Hours | Practices: 3 Hours

  • Mobile Marketing
  • Influencer Marketing
  • Online Public Relations
  • Affiliate Marketing

Module 12 – Theory: 2 Hours | Practices: 3 Hours

  • An Introduction
  • Email Marketing Strategies
  • Best Email Marketing Tools
  • Tools in Practice

Screenshot 2022 03 28 at 4.08.43 AM

Module 13 – Theory: 3 Hours | Practices: 2 Hours

  • Introduction – Social Listening
  • Sentiment Analysis methodologies
  • Effective Brand Reputation Management strategies
  • Tools in Practice

Screenshot 2022 03 28 at 4.09.50 AM

Module 14 – Theory: 3 Hours | Practices: 12 Hours

  • Segmentation: Awareness, Consideration, & Aquisition Channels
  • Media Planning & Budget Allocation Strategies
  • Media Planning & Budget Allocation in Practice
  • Performance Marketing

Module 15 – Theory: 6 Hours | Practices: 9 Hours

  • Category Identification & Development
  • Defining KPIs, Media Planning, Budget Allocation & Media Buying and Evaluation
  • Performance Metrics
  • Growth Hacking Techniques in Practice
  • CLV (LTV) & Break-even Point calculations
  • CRM & Marketing Automation
  • Tools in Practice

Screenshot 2022 03 28 at 4.11.11 AM

  • Types of Company Formation, Types of Funding & Fundraising bodies
  • How to kick start your Freelancing Career in Digital Marketing
  • Effective Client Communication methods
  • Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
  • CV Preparation & A-Z of Assignement Submission during Interviews

10+ Assignments/Case Studies

Tools you will Master

100+ Tools we cover in our Diploma in Digital Marketing

Get access to Rs.100,000 worth of Paid Tools! Gain the tools and techniques you need to engage audiences and inspire action in today’s complex, multichannel landscape. Through this Diploma in Digital Marketing, you will master 100+ online tools that help you to build the position your organization for success.

tool you learn in digital marketing course online

Course Certificate

By the end of this Diploma in Digital Marketing online, you’ll be awarded a globally recognized course completion certificate by the JAIN (deemed-to-be University) and the alumni status from the Great NIDE. This certificate can be verified by any national/international employer on the University portal. We also prepare you to get Professional Certificate/s (Google, Facebook, HubSpot & SEMrush) that build your skills and advance your career in a high-demand field like Digital Marketing.

Digital Marketing Course online with Certificate

Training Schedules

Plan out your schedule and determine your preferred timeline for completing your Diploma in Digital Marketing. The online classes finish in as few as 6 months.

Monday – Friday (Weekly 3-5 classes)

Timings: 8.00 pm – 9.30 pm

Starts on: 19th June 2024

Admission: – 15 Seats/Batch

Duration: – 6 Months with 2 Months of Paid Internship

Course Fee

(15 Seats/Batch only)

Rs. 65,000/- (Inc. GST)

Features/Benefits

We have ‘No Cost EMI’ facility. No Credit Card Required. Contact +919663334449 for any EMIs/Fees-related inquiry.

I am interested! Plz contact me

Register for a Free Demo Class

It’s always better to understand what we teach during 6 months course. Join the 1-Hour Free Demo class, ask your questions, clear your doubts, and take your final decision.

Students' Corner

#InsideNIDEOfficial! Take a look at our amazing students’ feedback.

Follow us on social media channels for more stories at #InsideNIDEOfficial

Arun Iyengar
Arun Iyengar
Read More
Tutors are extremely knowledgeable and have real good industry experience. The course content is really good. If you want to be equipped and be hired by leading companies or a contended individual competitor, NIDE is the place you want to be learning. NIDE not only teaches you the concepts to be Pro, it also helps you to have you equipped with real time industry experience.
Arohi Rajesh
Arohi Rajesh
Read More
It was an amazing class at NIDE. All the trainers were good. Class was very interactive.
Swetha Aradhya
Swetha Aradhya
Read More
It was an amazing session. Thanks for providing the opportunity. Best of luck & keep growing
Hema Rangaswamy
Hema Rangaswamy
Read More
I got my start in social media marketing , Thanks to NIDE as it helped me find a better way of thinking that helps in every aspect of my life, and I got a new worthwhile skill added to my portfolio. The course, it’s trainers , it’s curriculum and the price is a great gateway to a new career.
Madhan Kumar
Madhan Kumar
Read More
Had an excellent experience. The trainers were highly knowledgeable and subject matter experts. Anish sir's course was super. Insight on real world social media marketing was the highlight.
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100% PLACEMENT GUARANTEED

Getting a job is very important for all after completing your Diploma in Digital Marketing.  We are associated with 150+ Hiring partners and also we have a dedicated team who helps you to get the right placement. It’s a 100% placement-guaranteed program, not just assistance!

Best Digital Marketing Course Online with 100% Placement Guarantee

Support Team


contact@nideofficial.com
Mob: +919663334449
Whatsapp: +919663334449
Mon - Fri: 10 AM - 6 PM
Saturday: 10 AM - 2 PM

Sunday & Govt Holidays are OFF

FAQs

Why Should I Enroll in NIDE’s Diploma in Digital Marketing?

Because we are ACCOUNTABLE for ‘Every Single Thing’! We are accountable for teaching you the latest & updated curriculum during this Diploma in Digital Marketing.  We have the best Curriculum & Faculties in the industry, giving you a Real One-to-One learning experience, giving you the best practical knowledge during this program, and giving you the best placement with the best package. We don’t believe in Pre-Recorded sessions. We are 100% LIVE both theoretical and practical. We have the best rating in the industry as one & only ‘Best Digital Marketing Institute in India with 100% Placement Guarantee, Not just Assistance’. 

Other facilities that make NIDE special: – Lifetime access to Live Classrooms, 100+ Hours of Practices, Best Trainers from the Industry, a strong Alumni Network, No pre-recorded sessions, Learning directly from Marketing Veterans, and the only  Institute to have 100% Live sessions and many more

And finally, during the program, we make sure that you learn everything in Digital Marketing. And that’s our PROMISE.

What Modules does our Diploma in Digital Marketing Cover?

We cover 15 modules with 90+ sub-modules during this 6 months Diploma in Digital Marketing. For more details, you may refer to Our Curriculum

Do we cover Practical Sessions? 

Yes. We cover 100% of the practical session. We have 2 sets of Trainers; one for theory sessions and another for practical sessions. During the Practical Sessions, Tools and Budgets would be allocated to each student. We make sure that you get the best Do-It-Yourself practices.

Does NIDE provide a Scholarship for this Diploma in Digital Marketing?

Yes. We do have scholarships. Contact our Admission Cell for more details. Call us on +919663334449

Course Fee Related

What is the Fee structure of this Diploma in Digital Marketing? 

The fee for the entire Diploma in Digital Marketing is Rs.65,000/- (Inc. GST). 

Can I pay the Fee in Installments?

Yes, you can pay the fee in installments. We have our own installment facility without depending on any financial institutions or credit cards.

What if I am not able to complete the course? Will I have to pay again to enroll in the course?

No. We provide a buffer period of two years to finish your course successfully.

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