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Ranked #7 Post Graduate in Digital Marketing program in Asia

Post Graduate in Digital Marketing

Ranked #4 Post Graduate in Digital Marketing program in India

NIDE offers Asia’s one of the best Post Graduate in Digital Marketing program. Our Post Graduation Program in Digital Marketing is well-known for its nature, “100% Customization” that suits a particular participant. This Post Graduate in Digital Marketing is in partnership with Jain (Deemed-to-be-university) and Jainx develops in you all the skills and practical knowledge that you require to become an industry-ready data-driven digital marketer. 2 Specializations are Available. To Enroll, Call us on +919663334449

Certification Partner

post graduation in digital marketing affiliated with Jain University
Post Graduate in Digital Marketing

Ranked #7 Post Graduate in Digital Marketing program in Asia

Post Graduate in Digital Marketing

Ranked #4 Post Graduate in Digital Marketing program in India

NIDE offers Asia’s one of the Bbest Post Graduate in Digital Marketing program. Our Post Graduation Program in Digital Marketing is well-known for its nature, “100% Customization” that suits a particular participant. This Post Graduate in Digital Marketing is in partnership with Jain (Deemed-to-be-university) and Jainx develops in you all the skills and practical knowledge that you require to become an industry-ready data-driven digital marketer. 2 Specializations are Available. To Enroll, Call us on +919663334449

Certification Partner

post graduation in digital marketing affiliated with Jain University

The Real 1-to-1 Experience

Only 15 Seats/Batch

100% LIVE

100% Live Online Sessions (Theory+Practices). No Pre-recorded Sessions

12 Months Duration

400 Hours of LIVE Intensive Training Program

Globally Recognised

Globally Recognised University Certification

EMI Facility

EMI starts @ Rs.10,000/-

THE REAL 1-TO-1 EXPERIENCE

15 Seats/Batch

100% LIVE

Live Online Sessions (Theory+Practices). No Pre-recorded Sessions

12 Months DURATION

400 Hours of LIVE Intensive Training Program

Globally Recognised

Globally Recognised University Certification

EMI Facility

EMI starts @ Rs.10,000/-

Course Modules
are IN-ALIGNED
WITH

Why NIDE

Ranked #4 Post Graduate in Digital Marketing program in india

 

Our Post Graduate in Digital Marketing is well-known for its nature, “100% Customization” that suits a particular participant. We benchmark our curriculum against the best in the world to ensure that we deliver high-quality education with skills and practical knowledge based on the best pedagogic practices that nurture you to become a global leader in Digital Strategies. 

Rank #4

Digital Education School in Asia

Rank #1

Hybrid Digital Marketing Online bootcamp with world-class facilites

100%

track-record in Placements

best in class

We have the best mentors

4.9/5

We have the best rating in the industry

Why only NIDE

NIDE is known for its 3 core values. Accountability in Every Single Thing, Access Lifetime, and Engage Anytime. We are accountable for quality education, curriculum, our promises, trainers, giving the best practices, providing the real 1-to-1 learning experience, and placements. Lifetime access to the Live Classes gives you a new level of confidence.

Lifetime Access

1-to-1 Sessions

Paid Internship

Capstone Projects

100% Live

50+ Pro Tools

Global Certification

100% Placement

Awards & Honours

"International Excellence Award 2022" for the "Best Digital Marketing Institute in India"

Meet our Top Faculties

We have a team of industry experts from IIMs, top Management Institutes, and Leading Companies. They bring to the table decades of experience in their respective specialization providing dedicated guidance throughout the learning process. Students get a sneak peek into their vision and knowledge that helps them excel in projects.

Digital Marketing Course Online Trainer Anish George

Anish George

Programme Director, NIDE

Ex-Business Head, Merricart

Ex-Sr. Consultant, Myntra & Jabong

He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).

Anish George - Digital Marketing Course Online Trainer

Anish George

Programme Director, NIDE

Ex-Business Head, Merricart

Ex-Sr. Consultant, Myntra & Jabong

He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).

Best minds from the
Corporate and Academic worlds

Digital Marketing Course Online Trainer Shibu Elias

Shibu Eliyas

CMO, Infosys

CMO, Infosys BPO, North American Region

17+ years of experience

Digital Marketing Course Online Trainer Siddarth Padmanabhan

Siddarth Padmanabhan

Ex-Director, LinkedIn

Ex-Partner Manager, Facebook

12+ Years of Experience

Untitled design 2022 08 16T233557.559

Tanmoy Das

Ex-Google

Ex-Vendor Manager, Google

10+ Years of Experience

Digital Marketing Course Online Trainer Akash Agrawal

Akash Agrawal

Country Head, NetCore

Ex-Director, Cashkaro

10+ years of experience

Sanjula Miglani - Best Digital Marketing trainer in India

Sanjula Miglani

Marketing Head, Swiggy

Ex-Sr. Brand Manager, CARS24

9+ Years of Experience

Hitesh Motwani - Best Digital Marketing trainer in India

Hitesh Motwani

Faculty in 4 IIM

Ex-Twitter

10+ Years of Experience

Digital Marketing Course Online Trainer Anju Thomas

Anju Thomas

Sr. Category Manager

Ex-Amazon & Ex-Cloudtail

10+ years of experience

Digital Marketing Course Online Trainer James Cornelius

James Cornelius

Sr. Manager, Swiggy

Ex-Sr. Manager, Dineout

7+ Years of Experience

Digital Marketing Course Online Trainer Sachin Goel

Sachin Goel

Data Scientist, BCG

Ex-KMPG

10+ Years of Experience

Our Curriculum

16 Modules we cover in this Post Graduation in Digital Marketing

This Post Graduate in Digital Marketing curriculum is fully designed by NIDE Faculties who are IIMs & Top-level Management e-Commerce Marketing Experts. This Post Graduate Program in Digital Marketing is in partnership with Jain (Deemed-to-be-university) and JainX develops in you all the skills and practical knowledge that you require to become an industry-ready data-driven digital marketer

Theory: 8 Hours | Practices: 0 Hours

  • Introduction to Marketing
  • Functions & Objectives of Marketing
  • 4Ps of Marketing
  • Market Size Evaluation – TAM, SAM, SOM & PM
  • Types of Marketing and Marketing Approaches (ATL, BTL & TTL)

Theory: 8 Hours | Practices: 0 Hours

  • Introduction, History, Evolution, Opportunities & Trends of Digital Marketing
  • Functions in Digital Marketing
  • Digital Marketing Vs E-Commerce and Types of E-Commerce Models
  • Types of Digital Marketing Channels and Its Core Segmentation: (Inbound Vs Outbound)
  • Branding vs Marketing

Theory: 10 Hours | Practices: 10 Hours

  • Basics of Branding & Four Key Components of Branding
  • Brand Story – Purpose, Vision, Mission, Values (Principles), Beliefs, Role, Personality, Brand Tone, Brand Voice, USP and Value Propositions Strategies
  • Brand Identity – Logo, Tagline, Colour Palette, Typography, Photography, Graphics, and all other Visual Components
  • Core Consumer Behaviour & Market Segmentation, Brand Planning and Activation
  • Brand Positioning: Target Audience/Demand Identification, Buyer Persona Segmentation, Competitor Analysis, Market Gap Identification, Differentiation/Positioning Statement and Strategies
  • Brand Experience: Website, Social Media & other Marketing Communications, Packaging and Service Experience
  • Brand Positioning & Repositioning Methodologies and Strategies
  • Brand Metrics & Measurement, Brand Equity and Brand Analysis
  • Tools in Practice

Screenshot 2022 07 17 at 7.07.53 PM

Theory: 14 Hours | Practices: 10 Hours

Highlights 1 – Purpose & Types of Content Generation: Content as a Product/Service to build Awareness and Web Traffic, Types of Content Generation (Informational, Navigational, Transactional, Entertainment, Engagement), Content Creation Methods (Text, Display, Animation, Video, Infographics, Interactive Content, AR/VR), and Terminology need to know – On-Page, Blog, Off-Page, Whitepaper, Infographic, User Generated Content

Highlights 2 – Content Creation in Action: Copywriting, Blog Writing, Compelling Ads Copy Strategies (Facebook, Instagram, Linkedin, Display Ads & Contextual Ads), On-Page Content Exercise (Keyword Usage, Title, Meta, Headings..etc.) and Storyboarding for a Video Ad – From Brief to Concept

Highlights 3 – Content Planning: How to Build a Content Marketing Calendar, Roles & Responsibility in a Content Team, Identifying Topics, Themes, & Trends, and Moment Marketing

  • Introduction to the Content Marketing eco-system
  • Types of Content, Business Storytelling, Building a Content Creation Framework, Content Planning & Calendar, Content Creation & Design in Practice
  • Contexual Marketing – Introduction, Personalization, Segmentation, Planning & Creation strategies
  • Content Promotion Strategies (Organic)
  • Advanced Strategies – Viral, Emotional, Creative,Conversational & Engagement Marketing
  • Content Marketing Strategies (Paid)
  • Measuring and Analyzing of Content Marketing Strategy
  • Tools in Practise

Screenshot 2022 03 31 at 4.55.31 PM

Theory: 10 Hours | Practices: 25 Hours

  • Domain, Types of Website & Hosting Services
  • Website Creation with e-Commerce Store & Customization – WordPress & Shopify
  • Blogging
  • Monetization Techniques – Webpages/Blogs
  • Tools in Practice

Screenshot 2022 07 17 at 7.23.49 PM

Theory: 8 Hours | Practices: 0 Hours

  • Introduction To The ‘Buyer’s Journey’ & Funnel Marketing
  • Introduction To Inbound Marketing & Its Channels
  • Introduction To Outbound Marketing & Its Channels
  • Conflicting Channels In Digital Marketing Ecosystem

Theory: 12 Hours | Practices: 0 Hours

  • Introduction to the ‘Media-Buying & Planning’ Framework
  • Digital Awareness Channels – Web (Display & Video Ads), Social Ads, Search Ads, Mobile App Ads, OTT, DOOH & D-PR
  • Types Of Media Buying: Direct Vs Programmatic
  • Components Of Media Buying – SSP, DSP, Ad-Exchange
  • Ad-Exchange Vs Ad-Network
  • Media Buying In Practice
  • Tools in Practice

Screenshot 2022 03 31 at 5.20.38 PM

Theory: 20 Hours | Practices: 25 Hours

Channels to be covered: Facebook, Instagram, LinkedIn, Twitter, & Youtube

7.1 Social Media – Organic

  • Social Media Account Creation – Facebook & LinkedIn Page, Instagram & Twitter Business Account, & Youtube Channel
  • Social Media Optimization (SMO) Strategies including Youtube SEO
  • Promotion Strategies – Organic
  • Long-term Account Management Framework & Community (Audience) Building Strategies
  • Lead Generation Strategies – Facebook & LinkedIn

7.2 Social Media – Paid

  • Facebook – Business Manager, Ads Manager & Ad Center, LinkedIn Campaign Manager, Twitter Ads & Youtube Ads
  • Ad Creation – Types of Ads & Objectives
  • Essentials – Ad Copy, Creatives & A/B Testing
  • B2B & B2C Lead Generation Strategies on LinkedIn
  • Pixels Integration & Event Set-up
  • Audience Manager & Retargeting Methodologies
  • Ads Performance Evaluation
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Ad Optimization Strategies
  • Social Media Marketing Automation
  • Tools in Practice

Screenshot 2022 03 31 at 5.38.03 PM

 

Theory: 20 Hours | Practices: 35 Hours

7.1 Search Engine Optimization (SEO) – Organic

  • Introduction to SEO
  • SEO Site Audit
  • Keyword Research & Competitive Analysis
  • On-Page SEO
  • Technical SEO: URL Structure, Categories page /Pilar Page, Screaming Frog report, Link graph, Interlinking Strategies, Redirects (301,302), Canonical tags, 404 pages, 301 redirects, Hreflang, AMP Pages, Crawling & Rendering, XML Sitemap, Robots.txt, WordPress plugins, Indexing check, Schema Implementation, Structured Data testing (Breadcrumbs, TimeStamp, Organisational Schema, Ratings Schema), Search Console, Site Audit (SEMrush), Lighthouse report (Web Core Vitals check), Page Speed Insights/GTMetrics, Error fixing (404, mobile usage errors), Back Link Cleanups, Disavow file, Country targeting
  • Optimizing Website for Rich Results
  • Off-Page SEO
  • Local & Mobile SEO
  • SEO Reporting Essentials
  • SEO Tools in Practice

Screenshot 2022 03 28 at 3.33.54 AM

7.2 PPC (Search Engine Marketing – Paid)

  • Search ads
  • Shopping Ads & Google Merchant Center
  • Local Search Ads (Search Results Ads, Promoted Pins, & In-Store Promotions)
  • Audience & Competitors Research Tools
  • Ad Creation – Types of Campaigns & Objectives
  • Ad Copy Essentials – Writing ads that get people to click
  • Bidding Strategies, Keyword Match Types & Ad Extensions
  • Audience Manager & Retargeting Strategies
  • Conversion Events & Conversion Tracking
  • Google Tag Manager – Essentials
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Troubleshooting
  • Advanced Ad Optimization Strategies: Ad Quality, Ad strength, Optimization Score, Conversion Rate Optimization & Landing Page Optimization
  • Automation Tools
  • SEM Tools in Practice

Screenshot 2022 03 31 at 6.13.44 PM

 

Theory: 12 Hours | Practices: 20 Hours

9.1 Mobile App

  • App Store Optimization
  • App Promotion Methods – Organic
  • App Install Ads – Social Media Ads & Google Ads
  • App Engagement & Retention Strategies
  • Tools in Practice

Screenshot 2022 07 17 at 7.45.49 PM

9.2 Display & Video Ads

  • Audience & Competitors Research Tools
  • Ad Creation – Types of Campaigns & Objectives
  • Essentials – Ad Copy, Creatives & A/B Testing
  • Bidding Strategies
  • Audience Manager & Retargeting Strategies
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Troubleshooting
  • Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, & Optimization Score
  • Automation Tools
  • Dispaly & Video Ads Tools in Practice

Screenshot 2022 03 31 at 6.51.47 PM

Theory: 20 Hours | Practices: 10 Hours

  • Introduction to The Complete Web Analytics
  • Social Media Analytics & Google Analytics: Data Collection, Analysis, Segmentation, Evaluation, & Reporting in Practice
  • Social Media Analytics, Metrics, Tools & Reporting – include all major social media channels
  • Advanced Metrics, Tools, Reporting & Troubleshooting
  • Google Analytics (UA & G4):

What is Google Analytics, Use of Google Analytics & How to Set up Google Analytics

Admin Dashboard Walkthrough

Account-Level: Account Settings, Account Access Management, All Filters, Account Change History & Rubbish Bin

Property-Level: GA4 Setup Assistant, Property Settings, Property Access Management, Tracking Info, Property Change History, Data Deletion Requests, & Product Links

  • PRODUCT LINKS: Google Ads links, AdSense links, Ad Exchange links, All Products, Postbacks, Audience Definitions, Custom Definitions, & Data Import

All Web Site Data-Level: View Settings, View Access Management, Goals, Content Grouping, Filters, Channel Settings, E-commerce Settings, Calculated metrics BETA, and Personal Tools & Assets

  • PERSONAL TOOLS & ASSETS: Segments, Annotations, Multi-Channel Funnels Settings, Custom Channel Grouping BETA, Custom Alerts, Scheduled Emails, Saved Reports, & Share Assets

Attribution

Home & Customisation: Custom Reports & Custom Alerts

Real time: Overview, Locations, Traffic Sources, Content, Events, Conversions

Audience: Overview, Active Users, Lifetime Value, Cohort Analysis, Audiences & Unser Experience, Demographics, Interests, Geo, Behaviour, Technology, Mobile, Cross-Device, Custom Benchmarking & User Flow

Acquisition: Overview, All Traffic, Google Ads, Search Console, Social, & Campaigns

Behaviour: Overview, Behaviour Flow, Site Content, Site Speed, Site Search, Events, Publisher, & Experiments

Conversions: Goals, E-Commerce, Multi-Channels Funnels (Assisted Conversions, Top Conversion Paths, Time Lag, Path Length, & Model Comparison Tool)

  • Tools in Practice

Screenshot 2022 07 17 at 8.48.57 PM

Theory: 15 Hours | Practices: 15 Hours

  • Mobile Marketing
  • Influencer Marketing
  • Online Public Relations
  • Affiliate Marketing
  • Tools in Practice

Theory: 6 Hours | Practices: 10 Hours

  • An Introduction
  • Email Marketing Strategies
  • Best Email Marketing Tools
  • Tools in Practice

Screenshot 2022 03 28 at 4.08.43 AM

Theory: 6 Hours | Practices: 6 Hours

  • Introduction – Social Listening
  • Sentiment Analysis methodologies
  • Effective Brand Reputation Management strategies
  • Tools in Practice

Screenshot 2022 03 28 at 4.09.50 AM

Theory: 10 Hours | Practices: 15 Hours

  • Segmentation: Awareness, Consideration, & Aquisition Channels
  • Media Planning & Budget Allocation Strategies
  • Media Planning & Budget Allocation in Practice
  • Performance Marketing

Theory: 10 Hours | Practices: 15 Hours

  • Category Identification & Development
  • Defining KPIs, Media Planning, Budget Allocation & Media Buying and Evaluation
  • Performance Metrics
  • Growth Hacking Techniques in Practice
  • CLV (LTV) & Break-even Point calculations
  • CRM & Marketing Automation
  • Tools in Practice

Screenshot 2022 03 28 at 4.11.11 AM

  • Types of Company Formation, Types of Funding & Fundraising bodies
  • How to kick start your Freelancing Career in Digital Marketing
  • Effective Client Communication methods
  • Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
  • CV Preparation & A-Z of Assignement Submission during Interviews

25+ Assignments/Case Studies

Tools you will Master

100+ Tools we cover in this Post Graduate in Digital Marketing

Get hands-on experience with marketing tools. Become a pro in marketing automation by learning the best practices with marketing tools. Get access to Rs.100,000 worth of paid versions of all the popular tools. Learn the strategic approach from experts to use these tools for maximum benefit.

tool you learn in digital marketing course online

Course Certificate

Upon completion of our Post Graduate in Digital Marketing, you will receive a globally recognized course completion certificate by the JAIN (deemed-to-be University) and the alumni status from the Great NIDE. This certificate can be verified by any national/international employer on the University portal. Additionally, you will be completing certificates from HubSpot, Facebook, SEMrush, and Google all of which are sort after digital marketing certifications.

PG in Digital Marketing Certificate NIDE

Training Schedules

Our classes are scheduled according to fixed batch timings. Get information about the latest batches below.

Monday – Friday (Weekly 3-5 classes)

Timings: 8.00 pm – 9.30 pm

Last date of Application: 3rd June 2024

Admission: – 25 Seats/Batch

Duration: – 12 Months with 3 Months of Paid Internship

Contact us for Weekend Classes

Course Fee

(15 Seats/Batch only)

Rs. 150,000/- (Inc. GST)

Features/Benefits

We have ‘No Cost EMI’ facility. No Credit Card Required. Contact +919663334449 for any EMIs/Fees-related inquiry.

I am interested! Plz contact me

Register for a Free Demo Class

Want a sneak peek into what our training looks like? Or have a query about the course? Book a free call with us and we’ll get in touch with you.

Students' Corner

We have launched amazing career journeys and take huge pride in them. Every time we deliver excellence, we impact lives and inspire great careers. You can be our next success story.

Arun Iyengar
Arun Iyengar
Read More
Tutors are extremely knowledgeable and have real good industry experience. The course content is really good. If you want to be equipped and be hired by leading companies or a contended individual competitor, NIDE is the place you want to be learning. NIDE not only teaches you the concepts to be Pro, it also helps you to have you equipped with real time industry experience.
Arohi Rajesh
Arohi Rajesh
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It was an amazing class at NIDE. All the trainers were good. Class was very interactive.
Swetha Aradhya
Swetha Aradhya
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It was an amazing session. Thanks for providing the opportunity. Best of luck & keep growing
Hema Rangaswamy
Hema Rangaswamy
Read More
I got my start in social media marketing , Thanks to NIDE as it helped me find a better way of thinking that helps in every aspect of my life, and I got a new worthwhile skill added to my portfolio. The course, it’s trainers , it’s curriculum and the price is a great gateway to a new career.
Madhan Kumar
Madhan Kumar
Read More
Had an excellent experience. The trainers were highly knowledgeable and subject matter experts. Anish sir's course was super. Insight on real world social media marketing was the highlight.
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100% PLACEMENT GUARANTEED

Our Post Graduate in Digital Marketing serves as the launch pad for our students’ flourishing careers. On course competition, you will get access to our placement guaranteed services that include a host of hiring partners. You will be exposed to multiple lucrative job opportunities that increase your chance of grabbing positions in leading companies.

Best Digital Marketing Course Online with 100% Placement Guarantee

Support Team


contact@nideofficial.com
Mob: +919663334449
Whatsapp: +919663334449
Mon - Fri: 10 AM - 6 PM
Saturday: 10 AM - 2 PM

Sunday & Govt Holidays are OFF

FAQs

Why Should I Enroll in NIDE’s Post Graduate in Digital Marketing?

We have been awarded the “International Excellence Award,2022” as the “Best Digital Marketing Institute in India”. Because we are ACCOUNTABLE for ‘Every Single Thing’! We are accountable for teaching you the latest & updated curriculum during this Post Graduate in Digital Marketing.  We have the best Curriculum & Faculties in the industry, giving you a Real one-on-one learning experience, giving you the best practical knowledge during this program, and giving you the best placement with the best package. We don’t believe in Pre-Recorded sessions. We are 100% LIVE both theoretical and practical. We have the best rating in the industry as one & only ‘Best Digital Marketing Institute in India with 100% Placement Guarantee, Not just Assistance’. 

Other facilities that make NIDE special: – Lifetime access to Live Classrooms, 100+ Hours of Practice, Best Trainers from the Industry, a strong Alumni Network, No pre-recorded sessions, Learning directly from Marketing Veterans, and the only  Institute to have 100% Live sessions and many more

And finally, during the program, we make sure that you learn everything in Digital Marketing. And that’s our PROMISE.

What Modules does our Post Graduate in Digital Marketing Cover?

We cover 16 modules with 100+ sub-modules during this one-year Post Graduate in Digital Marketing. For more details, you may refer to Our Curriculum. 

Do we cover Practical Sessions? 

Yes. We cover 100% of the practical session. We have 2 sets of Trainers; one for theory sessions and another for practical sessions. During the Practical Sessions, Tools and Budgets would be allocated to each student. We make sure that you get the best Do-It-Yourself practices.

Is this Post Graduate in Digital Marketing affiliated with any University?

Yes. This Post Graduate in Digital Marketing is affiliated with Jain University (Deemed-to-be), Bangalore. So students will receive the University certificate at the end of this program and the certificate is a globally recognized one. Any employer can verify it’s credibility on the University portal directly. 

Does NIDE provide a Scholarship for this Post Graduate in Digital Marketing?

Yes. We do have scholarships. Contact our Admission Cell for more details. Call us on +919663334449

Course Fee Related

What is the Fee structure of this Post Graduate in Digital Marketing? 

The fee for the entire Diploma in Digital Marketing is Rs.150,000/- (Inc. GST). 

Can I pay the Fee in Installments?

Yes, you can pay the fee in installments. We have our own installment facility without depending on any financial institutions or credit cards.

What if I am not able to complete the course? Will I have to pay again to enroll in the course?

No. We provide a buffer period of two years to finish your course successfully.

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