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Ranked #1 Performance Marketing Course Online in Asia

Advanced Certification in
Performance Marketing

Ranked #1 Performance Marketing Course Online in India

Our Performance Marketing Course Online will equip you with a set of performance-based online advertising & marketing strategies and thinking skills to run 100% measurable, data-driven, ROI-focused online marketing campaigns. This Performance Marketing Certification Course is fully curated & trained you by our Faculties who are IIMs & Top-level Management eCommerce Marketing experts. This 150+ hours of Live Intensive Workshop will help you to become a highly-skilled next-level Performance Marketer.

Certification Partner

Python Certification Course Online
Performance Marketing Course Online

Ranked #1 Performance Marketing Course Online in Asia

Advanced Certification in Performance Marketing

Ranked #1 Performance Marketing Course Online in India

Our Performance Marketing Course Online will equip you with a set of performance-based online advertising & marketing strategies and thinking skills to run 100% measurable, data-driven, ROI-focused online marketing campaigns. This Performance Marketing Certification Course is fully curated & trained you by our Faculties who are IIMs & Top-level Management eCommerce Marketing experts. This 150+ hours of Live Intensive Workshop will help you to become a highly-skilled next-level Performance Marketer.

Certification Partner

Python Certification Course Online

10 Hours/Week

15 Seats only

Online

Live Online Sessions (Theory+Practices)

4 Months

150+ Hours of Intensive Training

Globally Recognised

Globally Recognised University Certification

FEES

EMI starts @ Rs. 5,000/-

10 hours/week

15 Seats/Batch

Online

Live Online Sessions (Theory+Practices)

4 Months

150+ Hours of Intensive Training

Globally Recognised

Globally Recognised University Certification

FEES

EMI starts @ Rs. 5,000/-

Program
In-Aligned
with

What is
Performance Marketing?

"A comprehensive term, Performance Marketing is a combination of Paid Advertising and Brand Marketing put together, but only Paid Out once the completed desired action takes place"

Why Performance Marketing?

Why choose a career in Performance Marketing?

One of the highly paid streams especially in the online marketing industry opens up opportunities for business owners, agency owners/consultants, and marketing professionals. 

CAGR @35%

Digital Ads industry growth rate in 2022

14L P.a

Average salary recorded in 2022 in India by Ambitionbox

300K+

Job openings in India in 2022 alone

1 Million+

freelancing opportunities from Micro & Small Level businesses

Course Eligibility Criteria

This comprehensive Performance Marketing Course online is curated & delivered by our faculties, who are IIMs & Top-level Management eCommerce Marketing experts. This course is ideal for Business Owners looking to increase revenue, Consultants/Agency Owners, and Marketing Professionals looking to specialize in performance marketing to enhance their Performance Marketing skills to the Next-Level.

Why NIDE

Quality of traditional system, Flexibility of the online system

With over 12 years of experience in the field, we‘ve handcrafted a course that opens new vistas and opportunities for beginners and experienced individuals. It catalyzes their excellence in each field of marketing. Our result-focused training imparts conceptual and practical knowledge with capstone projects, case studies, and simulations. We have an outcome-focused approach to training and therefore we analyze the results and make necessary updates. Feedbacks and suggestions from students are of utmost importance to us. Specific learning goals are tied up to each module. And finally, excellence in training delivery is guaranteed. These practices made our Performance Marketing Course Online, Diploma in Digital Marketing, and Post Graduate in Digital Marketing the best in the Industry.

Rank #4

Digital Education School in Asia

Rank #1

Online bootcamp with world-class facilites

100%

track-record in Placements

best in class

We have the best mentors

4.9/5

We have the best rating in the industry

Why only NIDE

100% LIVE sessions & Learning directly from the top experts

Access

Our Students get LIFETIME access not only to Study Materials but also to Live Classes.

Engage

We make sure that each and every student will be fully engaged during the program through case studies, assignments, assessments, simulations & grading systems.

Accountability

We are accountable for what we teach, placements, bringing the best trainers, updated curriculum, maximum practices...

Awards & Honours

International Excellence Award 2022” for the “Best Digital Marketing Institute in India”

Meet our Top Faculties

Learn directly from the top Experts

We have a team of industry experts from IIMs, top management institutes, and leading companies. They bring to the table decades of experience in their respective specialization providing dedicated guidance throughout this Performance Marketing Course Online program. Students get a sneak peek into their vision and knowledge that helps them excel in projects.

Anish George - Digital Marketing Program Director

Anish George

Programme Director, NIDE

Ex-Business Head, Merricart

Ex-Sr. Consultant, Myntra & Jabong

He has 12+ years of experience in e-Commerce Marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).

Anish George - Digital Marketing Program Director

Anish George

Programme Director, NIDE

Ex-Business Head, Merricart

Ex-Sr. Consultant, Myntra & Jabong

He has 12+ years of experience in e-Commerce marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).

Best minds from the
Corporate and Academic worlds

Digital Marketing Course Online Trainer Shibu Elias

Shibu Eliyas

CMO, Infosys

CMO, Infosys BPO, North American Region

17+ years of experience

Digital Marketing Course Online Trainer Siddarth Padmanabhan

Siddarth Padmanabhan

Ex-Director, LinkedIn

Ex-Partner Manager, Facebook

12+ Years of Experience

Untitled design 2022 08 16T233557.559

Tanmoy Das

Ex-Google

Ex-Vendor Manager, Google

10+ Years of Experience

Digital Marketing Course Online Trainer Akash Agrawal

Akash Agrawal

Country Head, NetCore

Ex-Director, Cashkaro

10+ years of experience

Sanjula Miglani - Best Digital Marketing trainer in India

Sanjula Miglani

Marketing Head, Swiggy

Ex-Sr. Brand Manager, CARS24

9+ Years of Experience

Hitesh Motwani - Best Digital Marketing trainer in India

Hitesh Motwani

Faculty in 4 IIM

Ex-Twitter

10+ Years of Experience

Digital Marketing Course Online Trainer Anju Thomas

Anju Thomas

Sr. Category Manager

Ex-Amazon & Ex-Cloudtail

10+ years of experience

Digital Marketing Course Online Trainer James Cornelius

James Cornelius

Sr. Manager, Swiggy

Ex-Sr. Manager, Dineout

7+ Years of Experience

Digital Marketing Course Online Trainer Sachin Goel

Sachin Goel

Data Scientist, BCG

Ex-KMPG

10+ Years of Experience

Our Curriculum

150+  hours of intensive training consisting of theory, live projects and assessments, discussions, and doubt-clearing will be delivered by our faculties. This Performance Marketing Course Online will be followed by simulations, case studies, mock tests, 100% customized project-based training according to the learner’s capability and experience

Theory: 4 Hours | Practices: 0 Hours

  • Introduction to Online Marketing
  • History, Evolution & Trends of Online Marketing
  • Fuctions & Objectives of Online Marketing
  • Top Channels
  • Segmentation: Inbound Vs Outbound
  • Terminologies

Theory: 6 Hours | Practices: 5 Hours

Highlights: Brand Story, Brand Identity, Brand Positioning, & Brand Experience

  • Market Research, Market-Gap, & Target-Audience Identification
  • Buyer Persona & Segmentation
  • Competitor Analysis
  • USP & Value Proposition Strategies
  • Branding Elements, Brand Communication & Brand Experience
  • Brand Building Methodologies
  • Brand Positioning & Repositioning Strategies
  • Tools in Practice

Screenshot 2022 03 28 at 3.23.15 AM

Theory: 15 Hours | Practices: 5 Hours

  • Introduction to the Content Marketing eco-system
  • Types of Content, Business Storytelling, Building a Content Creation Framework & Content Creation in Practice
  • Contexual Marketing – Introduction, Personalization, Segmentation, Planning & Creation strategies
  • Content Promotion Strategies (Organic)
  • Advanced Strategies – Viral, Emotional, Creative,Conversational & Engagement Marketing
  • Content Marketing Strategies (Paid)
  • Measuring and Analyzing of Content Marketing Strategy
  • Tools in Practise

Screenshot 2022 03 31 at 4.55.31 PM

Theory: 3 Hours | Practices: 0 Hours

  • Introduction To The ‘Buyer’s Journey’ & Funnel Marketing
  • Introduction To Inbound Marketing & Its Channels
  • Introduction To Outbound Marketing & Its Channels
  • Conflicting Channels In Digital Marketing Ecosystem
  • Introduction to Performance Marketing

Theory: 5 Hours | Practices: 0 Hours

  • Introduction to the ‘Media-Buying & Planning’ Framework
  • Digital Awareness Channels – Web (Display & Video Ads), Social Ads, Search Ads, Mobile App Ads, OTT, DOOH & D-PR
  • Types Of Media Buying: Direct Vs Programmatic
  • Components Of Media Buying – SSP, DSP, Ad-Exchange
  • Ad-Exchange Vs Ad-Network
  • Media Buying In Practice
  • Tools in Practice

Screenshot 2022 03 31 at 5.20.38 PM

Theory: 6 Hours | Practices: 10 Hours

Channels to be covered: Facebook, Instagram, LinkedIn, Twitter, & Youtube

Social Media – Paid

  • Facebook – Business Manager, Ads Manager & Ad Center, LinkedIn Campaign Manager, Twitter Ads & Youtube Ads
  • Ad Creation – Types of Ads & Objectives
  • Essentials – Ad Copy, Creatives & A/B Testing
  • B2B & B2C Lead Generation Strategies on LinkedIn
  • Pixels Integration & Event Set-up
  • Audience Manager & Retargeting Methodologies
  • Ads Performance Evaluation
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Ad Optimization Strategies
  • Social Media Marketing Automation
  • Tools in Practice

Screenshot 2022 03 31 at 5.38.03 PM

 

Theory: 10 Hours | Practices: 15 Hours

Search Engine Marketing – Paid

  • Search ads
  • Shopping Ads & Google Merchant Center
  • Local Search Ads (Search Results Ads, Promoted Pins, & In-Store Promotions)
  • Audience & Competitors Research Tools
  • Ad Creation – Types of Campaigns & Objectives
  • Ad Copy Essentials – Writing ads that get people to click
  • Bidding Strategies, Keyword Match Types & Ad Extensions
  • Audience Manager & Retargeting Strategies
  • Conversion Events & Conversion Tracking
  • Google Tag Manager – Essentials
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Troubleshooting
  • Advanced Ad Optimization Strategies: Ad Quality, Ad strength, Optimization Score, Conversion Rate Optimization & Landing Page Optimization
  • Automation Tools
  • SEM Tools in Practice

Screenshot 2022 03 31 at 6.13.44 PM

 

Theory: 5 Hours | Practices: 10 Hours

App Install Ads (Social Media Ads & Google Ads), Display and Video Ads

  • Audience & Competitors Research Tools
  • Ad Creation – Types of Campaigns & Objectives
  • Essentials – Ad Copy, Creatives & A/B Testing
  • Bidding Strategies
  • Audience Manager & Retargeting Strategies
  • Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
  • Troubleshooting
  • Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, & Optimization Score
  • Automation Tools
  • Dispaly & Video Ads Tools in Practice

Screenshot 2022 03 31 at 6.51.47 PM

Theory: 3 Hours | Practices: 5 Hours

  • An Introduction
  • The Complete Web Analytics (Social & Google) – Data Collection, Analysis, Segmentation, Evaluation, & Reporting
  • Google Analytics & Metrics
  • Tools in Practice

Screenshot 2022 03 28 at 4.07.40 AM

Theory: 9 Hours | Practices: 3 Hours

  • Mobile Marketing
  • Influencer Marketing
  • Online Public Relations
  • Affiliate Marketing

Theory: 3 Hours | Practices: 12 Hours

  • Segmentation: Awareness, Consideration, & Aquisition Channels
  • Media Planning & Budget Allocation Strategies
  • Media Planning & Budget Allocation in Practice
  • Performance Marketing

Theory: 6 Hours | Practices: 9 Hours

  • Category Identification & Development
  • Defining KPIs, Media Planning, Budget Allocation & Media Buying and Evaluation
  • Performance Metrics
  • Growth Hacking Techniques in Practice
  • CLV (LTV) & Break-even Point calculations
  • CRM & Marketing Automation
  • Tools in Practice

Screenshot 2022 03 28 at 4.11.11 AM

Theory: 10 Hours | Practices: 10 Hours

Search Engine Optimization (SEO)

  • Introduction to SEO
  • SEO Site Audit
  • Keyword Research & Competitive Analysis
  • On-Page SEO
  • Technical SEO: URL Structure, Categories page /Pilar Page, Screaming Frog report, Link graph, Interlinking Strategies, Redirects (301,302), Canonical tags, 404 pages, 301 redirects, Hreflang, AMP Pages, Crawling & Rendering, XML Sitemap, Robots.txt, WordPress plugins, Indexing check, Schema Implementation, Structured Data testing (Breadcrumbs, TimeStamp, Organisational Schema, Ratings Schema), Search Console, Site Audit (SEMrush), Lighthouse report (Web Core Vitals check), Page Speed Insights/GTMetrics, Error fixing (404, mobile usage errors), Back Link Cleanups, Disavow file, Country targeting
  • Optimizing Website for Rich Results
  • Off-Page SEO
  • Local & Mobile SEO
  • SEO Reporting Essentials
  • SEO Tools in Practice

Screenshot 2022 03 28 at 3.33.54 AM

  • Types of Company Formation, Types of Funding & Fundraising bodies
  • How to kick start your Freelancing Career in Digital Marketing
  • Effective Client Communication methods
  • Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
  • CV Preparation & A-Z of Assignement Submission during Interviews

7+ Assignments/Case Studies

Tools you will Master

Get access to Rs.100,000+ worth of Paid Tools during this Performance Marketing Course Online. Become a PRO in performance marketing automation by learning the best practices with marketing tools. Get access to paid versions of all the popular tools. Learn the strategic approach from experts to use these tools for today’s omnichannel/multichannel marketing-approach landscape.

Tools covered Performance Marketing Course

Students' Corner

#InsideNIDEOfficial! Take a look at our amazing students’ feedback.

Follow us on social media channels for more stories at #InsideNIDEOfficial

Arun Iyengar
Arun Iyengar
Read More
Tutors are extremely knowledgeable and have real good industry experience. The course content is really good. If you want to be equipped and be hired by leading companies or a contended individual competitor, NIDE is the place you want to be learning. NIDE not only teaches you the concepts to be Pro, it also helps you to have you equipped with real time industry experience.
Arohi Rajesh
Arohi Rajesh
Read More
It was an amazing class at NIDE. All the trainers were good. Class was very interactive.
Swetha Aradhya
Swetha Aradhya
Read More
It was an amazing session. Thanks for providing the opportunity. Best of luck & keep growing
Hema Rangaswamy
Hema Rangaswamy
Read More
I got my start in social media marketing , Thanks to NIDE as it helped me find a better way of thinking that helps in every aspect of my life, and I got a new worthwhile skill added to my portfolio. The course, it’s trainers , it’s curriculum and the price is a great gateway to a new career.
Madhan Kumar
Madhan Kumar
Read More
Had an excellent experience. The trainers were highly knowledgeable and subject matter experts. Anish sir's course was super. Insight on real world social media marketing was the highlight.
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100% Placement Assistance

Our training program serves as the launch pad for our students’ flourishing careers. In this Performance Marketing Course Online competition, you will get access to our placement assistance services that include a host of 150+ hiring partners. You will be exposed to multiple lucrative job opportunities that increase your chance of grabbing positions in leading companies.

Best Digital Marketing Course Online with Placement

Our Certification

By the end of this Performance Marketing Course Online, you’ll be awarded a globally recognized course completion certificate by the JAIN (deemed-to-be University) and the alumni status from the Great NIDE. This certificate can be verified by any national/international employer on the University portal. We prepare you to get Professional Certificate/s (Google & Facebook) that build your skills and advance your career in a high-demand field like Performance Marketing

Performance Marketing Course with Certification

Training Schedules

Our classes are scheduled according to fixed batch timings. Get information about the latest batches below.

Weekly 10 Hours

Monday – Friday (Weekly 3-5 classes)

Timings: 8.00 pm – 9.30 pm

4.5 Months Duration

Starts on: 19th June 2024

Only 15 Seats/Batch

Course Fee

Learn directly from IIMs & Top-level Management eCommerce Marketing experts to increase your skills and knowledge within the Performance Marketing landscape.

(15 Seats/Batch)

Rs. 35,000/- (Inc. GST)

Features/Benefits

Contact +919663334449 for any EMI/fees-related inquiry.

I am interested! Plz Call me

Contact Us

Want a sneak peek into what our training looks like? Or have a query about the course? Book a free call with us and we’ll get in touch with you.

Support Team


contact@nideofficial.com
Mob: tel:+919663334449
Whatsapp: tel:+919663334449
Mon - Fri: 10 AM - 6 PM
Saturday: 10 AM - 2 PM

Sunday & Govt Holidays are OFF

FAQs

Why Should I Enroll in NIDE’s Performance Marketing Course Online?

We are the first institute in Asia to start the Performance Marketing Course. And we are ACCOUNTABLE for ‘Every Single Thing’! We are accountable for teaching you the latest & updated curriculum during this Performance Marketing Course.  We have the best Curriculum & Faculties in the industry, giving you a Real one-on-one learning experience, giving you the best practical knowledge during this program. We don’t believe in Pre-Recorded sessions. We are 100% LIVE both theoretical and practical. We have been awarded the “International Excellence Award, 2022″ as the ‘Best Digital Marketing Institute in India”. 

Other facilities that make NIDE special: – Lifetime access to Live Classrooms, 50+ Hours of Practice, Best Trainers from the Industry, a strong Alumni Network, No pre-recorded sessions, Learning directly from Marketing Veterans, and being the only  Institute to have 100% Live sessions and many more

And finally, during the program, we make sure that you learn everything in Performance Marketing. And that’s our PROMISE.

What Modules does our Performance Marketing Course Online Cover?

We cover 12 modules with 90+ sub-modules during this 4.5-month Performance Marketing Course Online. For more details, you may refer to Our Curriculum. 

Do we cover Practical Sessions? 

Yes. We cover 100% of the practical session. We have 2 sets of Trainers; one for theory sessions and another for practical sessions. During the Practical Sessions, Tools and Budgets would be allocated to each student. We make sure that you get the best Do-It-Yourself practices.

Does NIDE provide a corporate training for this Performance Marketing Course Online?

Yes, we do. Contact our Admission Cell for more details. Call us on +919663334449

Course Fee Related

What is the Fee structure of this Performance Marketing Course Online? 

The fee for the entire Performance Marketing Course Online is Rs.35,000/- (Inc. GST). 

Can I pay the Fee in Installments?

Yes, you can pay the fee in installments. We have our own installment facility without depending on any financial institutions or credit cards.

What if I am not able to complete the course? Will I have to pay again to enroll in the course?

No. We provide a buffer period of two years to finish your course successfully.

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