Ranked #1 Performance Marketing Course in the World
Advanced Certification in
Performance Marketing
Instructor-Led Live Online Class
Our Performance Marketing Course Online will equip you with a set of performance-based online advertising & marketing strategies and thinking skills to run 100% measurable, data-driven, ROI-focused online marketing campaigns. This Performance Marketing Certification Course is fully curated & trained you by our Faculties who are IIMs & Top-level Management eCommerce Marketing experts. This 150+ hours of Live Intensive Workshop will help you to become a highly-skilled next-level Performance Marketer.
Certification Partner
Ranked #1 Performance Marketing Course in the World
Advanced Certification in Performance Marketing
Instructor-Led Live Online Class
Our Performance Marketing Course Online will equip you with a set of performance-based online advertising & marketing strategies and thinking skills to run 100% measurable, data-driven, ROI-focused online marketing campaigns. This Performance Marketing Certification Course is fully curated & trained you by our Faculties who are IIMs & Top-level Management eCommerce Marketing experts. This 150+ hours of Live Intensive Workshop will help you to become a highly-skilled next-level Performance Marketer.
Certification Partner
10 Hours/Week
15 Seats only
Online
Live Online Sessions (Theory+Practices)
4 Months
150+ Hours of Intensive Training
Globally Recognised
Globally Recognised University Certification
FEES
EMI starts @ Rs. 5,000/-
10 hours/week
15 Seats/Batch
Online
Live Online Sessions (Theory+Practices)
4 Months
150+ Hours of Intensive Training
Globally Recognised
Globally Recognised University Certification
FEES
EMI starts @ Rs. 5,000/-
Program
In-Aligned
with
What is
Performance Marketing?
"A comprehensive term, Performance Marketing is a combination of Paid Advertising and Brand Marketing put together, but only Paid Out once the completed desired action takes place"
Why Performance Marketing?
- Return on Investment (ROI) focused Marketing
- 100% measurable
- Low risk
- Advertisers only pay for Successful Transactions
- Fully focus on Leads, Conversions, or all types of Actionable Metrics
Why choose a career in Performance Marketing?
One of the highly paid streams especially in the online marketing industry opens up opportunities for business owners, agency owners/consultants, and marketing professionals.
CAGR @35%
Digital Ads industry growth rate in 2022
14L P.a
Average salary recorded in 2022 in India by Ambitionbox
300K+
Job openings in India in 2022 alone
1 Million+
freelancing opportunities from Micro & Small Level businesses
Course Eligibility Criteria
This comprehensive Performance Marketing Course online is curated & delivered by our faculties, who are IIMs & Top-level Management eCommerce Marketing experts. This course is ideal for Business Owners looking to increase revenue, Consultants/Agency Owners, and Marketing Professionals looking to specialize in performance marketing to enhance their Performance Marketing skills to the Next-Level.
Why NIDE
Quality of traditional system, Flexibility of the online system
With over 12 years of experience in the field, we‘ve handcrafted a course that opens new vistas and opportunities for beginners and experienced individuals. It catalyzes their excellence in each field of marketing. Our result-focused training imparts conceptual and practical knowledge with capstone projects, case studies, and simulations. We have an outcome-focused approach to training and therefore we analyze the results and make necessary updates. Feedbacks and suggestions from students are of utmost importance to us. Specific learning goals are tied up to each module. And finally, excellence in training delivery is guaranteed. These practices made our Performance Marketing Course and Digital Marketing Course the best in the Industry.
Rank #4
Digital Education School in Asia
Rank #1
Online bootcamp with world-class facilites
100%
track-record in Placements
best in class
We have the best mentors
4.9/5
We have the best rating in the industry
Why only NIDE
100% LIVE sessions & Learning directly from the top experts
Access
Our Students get LIFETIME access not only to Study Materials but also to Live Classes.
Engage
We make sure that each and every student will be fully engaged during the program through case studies, assignments, assessments, simulations & grading systems.
Accountability
We are accountable for what we teach, placements, bringing the best trainers, updated curriculum, maximum practices...
Awards & Honours
"International Excellence Award 2022" for the "Best Digital Marketing Institute in India"
Meet our Top Faculties
Learn directly from the top Experts
We have a team of industry experts from IIMs, top management institutes, and leading companies. They bring to the table decades of experience in their respective specialization providing dedicated guidance throughout the learning process. Students get a sneak peek into their vision and knowledge that helps them excel in projects.
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in e-Commerce Marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in e-Commerce marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).
Best minds from the
Corporate and Academic worlds
Shibu Elias
Growth-Hacking Expert
CMO - Infosys BPM
Operations - North American Region, Infosys
17+ Years of Experienced
Tanmoy Das
Performance Marketer
Ex-Google & Ex-Times Internet
Google's Impact & Gold Award Winner
14+ Years of Experienced
Siddarth Padmanabhan
Social Media Expert
Ex-Facebook & Ex-LinkedIn
Ex-Enterprise Account Director, LinkedIn
12+ Years of Experienced
Akash Agrawal
Strategic Alliance Expert
AVP, Netcore Cloud
Ex-Director, Cashkaro | MBA, Federation University, Australia
10+ Years of Experienced
Sanjula Miglani
Brand Marketeer
Head Business Marketing, Swiggy
Ex-Sr.Brand Manager, CARS24.com | Gold Medalist, IMT (MBA)
9+ Years of Experienced
Hitesh Motwani
Academic Specialist
Visiting Faculty, IIM
Teaches in IIMs (B'lore & Udaipur) & University of London
14+ Years of Experienced
Anju Thomas
E-commerce Marketeer
Ex-Sr.Category Manager, Amazon
E-commerce Specialst, Ametek (USA) | Ex-Amazon India & Tesco
8+ Years of Experienced
Ramya K A Setty
Content Marketing Expert
IAA Award Winner, 2021
Post Graduate from Victoria & Monash University, Australia
14+ Years of Experienced
James Cornelius
Technical SEO Expert
Digital Marketing Manager, Swiggy
Ex-Digital Performance Manager, Sportskeeda
6+ Years of Experienced
Sandeep Kumar
Media Buying Specialist
Ex-PayTm & Jabong
Ex-Manager Assistant, PayTm & Ex-Depy Manager, Jabong
12+ Years of Experienced
Dr. Sankara Narayanan
Data Scientist
Sr. Project Manager, MNC
M.Tech, M.B.A., AFRM (Ph.D.). IIM, Kashipur alumni. PGP in AI & ML
18+ Years of Experienced
Sachin Goel
Data Analyst
Delivery Lead - BCG, USA
An alumni of IIM, Bangalore & IMT, Ghaziabad
11+ Years of Experienced
Aniruddha D
Head - Performance Marketing
Business Manager, MNC
Google's Black Belt & Blue Belt Certified
7+ Years of Experienced
Our Curriculum
150+ hours of intensive training consisting of theory, live projects and assessments, discussions, and doubt clearing will be delivered by our faculties. This will be followed by simulations, case studies, mock tests, 100% customized project-based training according to the learner’s capability and experience
Theory: 4 Hours | Practices: 0 Hours
- Introduction to Online Marketing
- History, Evolution & Trends of Online Marketing
- Fuctions & Objectives of Online Marketing
- Top Channels
- Segmentation: Inbound Vs Outbound
- Terminologies
Theory: 6 Hours | Practices: 5 Hours
Highlights: Brand Story, Brand Identity, Brand Positioning, & Brand Experience
- Market Research, Market-Gap, & Target-Audience Identification
- Buyer Persona & Segmentation
- Competitor Analysis
- USP & Value Proposition Strategies
- Branding Elements, Brand Communication & Brand Experience
- Brand Building Methodologies
- Brand Positioning & Repositioning Strategies
- Tools in Practice
Theory: 15 Hours | Practices: 5 Hours
- Introduction to the Content Marketing eco-system
- Types of Content, Business Storytelling, Building a Content Creation Framework & Content Creation in Practice
- Contexual Marketing – Introduction, Personalization, Segmentation, Planning & Creation strategies
- Content Promotion Strategies (Organic)
- Advanced Strategies – Viral, Emotional, Creative,Conversational & Engagement Marketing
- Content Marketing Strategies (Paid)
- Measuring and Analyzing of Content Marketing Strategy
- Tools in Practise
Theory: 3 Hours | Practices: 0 Hours
- Introduction To The ‘Buyer’s Journey’ & Funnel Marketing
- Introduction To Inbound Marketing & Its Channels
- Introduction To Outbound Marketing & Its Channels
- Conflicting Channels In Digital Marketing Ecosystem
- Introduction to Performance Marketing
Theory: 5 Hours | Practices: 0 Hours
- Introduction to the ‘Media-Buying & Planning’ Framework
- Digital Awareness Channels – Web (Display & Video Ads), Social Ads, Search Ads, Mobile App Ads, OTT, DOOH & D-PR
- Types Of Media Buying: Direct Vs Programmatic
- Components Of Media Buying – SSP, DSP, Ad-Exchange
- Ad-Exchange Vs Ad-Network
- Media Buying In Practice
- Tools in Practice
Theory: 6 Hours | Practices: 10 Hours
Channels to be covered: Facebook, Instagram, LinkedIn, Twitter, & Youtube
Social Media – Paid
- Facebook – Business Manager, Ads Manager & Ad Center, LinkedIn Campaign Manager, Twitter Ads & Youtube Ads
- Ad Creation – Types of Ads & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- B2B & B2C Lead Generation Strategies on LinkedIn
- Pixels Integration & Event Set-up
- Audience Manager & Retargeting Methodologies
- Ads Performance Evaluation
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Ad Optimization Strategies
- Social Media Marketing Automation
- Tools in Practice
Theory: 10 Hours | Practices: 15 Hours
Search Engine Marketing – Paid
- Search ads
- Shopping Ads & Google Merchant Center
- Local Search Ads (Search Results Ads, Promoted Pins, & In-Store Promotions)
- Audience & Competitors Research Tools
- Ad Creation – Types of Campaigns & Objectives
- Ad Copy Essentials – Writing ads that get people to click
- Bidding Strategies, Keyword Match Types & Ad Extensions
- Audience Manager & Retargeting Strategies
- Conversion Events & Conversion Tracking
- Google Tag Manager – Essentials
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad strength, Optimization Score, Conversion Rate Optimization & Landing Page Optimization
- Automation Tools
- SEM Tools in Practice
Theory: 5 Hours | Practices: 10 Hours
App Install Ads (Social Media Ads & Google Ads), Display and Video Ads
- Audience & Competitors Research Tools
- Ad Creation – Types of Campaigns & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- Bidding Strategies
- Audience Manager & Retargeting Strategies
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, & Optimization Score
- Automation Tools
- Dispaly & Video Ads Tools in Practice
Theory: 3 Hours | Practices: 5 Hours
- An Introduction
- The Complete Web Analytics (Social & Google) – Data Collection, Analysis, Segmentation, Evaluation, & Reporting
- Google Analytics & Metrics
- Tools in Practice
Theory: 9 Hours | Practices: 3 Hours
- Mobile Marketing
- Influencer Marketing
- Online Public Relations
- Affiliate Marketing
Theory: 3 Hours | Practices: 12 Hours
- Segmentation: Awareness, Consideration, & Aquisition Channels
- Media Planning & Budget Allocation Strategies
- Media Planning & Budget Allocation in Practice
- Performance Marketing
Theory: 6 Hours | Practices: 9 Hours
- Category Identification & Development
- Defining KPIs, Media Planning, Budget Allocation & Media Buying and Evaluation
- Performance Metrics
- Growth Hacking Techniques in Practice
- CLV (LTV) & Break-even Point calculations
- CRM & Marketing Automation
- Tools in Practice
Theory: 10 Hours | Practices: 10 Hours
Search Engine Optimization (SEO)
- Introduction to SEO
- SEO Site Audit
- Keyword Research & Competitive Analysis
- On-Page SEO
- Technical SEO: URL Structure, Categories page /Pilar Page, Screaming Frog report, Link graph, Interlinking Strategies, Redirects (301,302), Canonical tags, 404 pages, 301 redirects, Hreflang, AMP Pages, Crawling & Rendering, XML Sitemap, Robots.txt, WordPress plugins, Indexing check, Schema Implementation, Structured Data testing (Breadcrumbs, TimeStamp, Organisational Schema, Ratings Schema), Search Console, Site Audit (SEMrush), Lighthouse report (Web Core Vitals check), Page Speed Insights/GTMetrics, Error fixing (404, mobile usage errors), Back Link Cleanups, Disavow file, Country targeting
- Optimizing Website for Rich Results
- Off-Page SEO
- Local & Mobile SEO
- SEO Reporting Essentials
- SEO Tools in Practice
- Types of Company Formation, Types of Funding & Fundraising bodies
- How to kick start your Freelancing Career in Digital Marketing
- Effective Client Communication methods
- Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
- CV Preparation & A-Z of Assignement Submission during Interviews
7+ Assignments/Case Studies
Tools you will Master
Get access to Rs.100,000+ worth of Paid Tools!. Become a PRO in performance marketing automation by learning the best practices with marketing tools. Get access to paid versions of all the popular tools. Learn the strategic approach from experts to use these tools for today’s omnichannel/multichannel marketing-approach landscape.
Students' Corner
#InsideNIDEOfficial! Take a look at our amazing students’ feedback.
Follow us on social media channels for more stories at #InsideNIDEOfficial
100% Placement Assistance
Our training program serves as the launch pad for our students’ flourishing careers. In this Online Performance Marketing Course competition, you will get access to our placement assistance services that include a host of 150+ hiring partners. You will be exposed to multiple lucrative job opportunities that increase your chance of grabbing positions in leading companies.
Our Certification
By the end of this Performance Marketing Certification course, you’ll be awarded a globally recognized course completion certificate by the JAIN (deemed-to-be University) and the alumni status from the Great NIDE. This certificate can be verified by any national/international employer on the University portal. We prepare you to get Professional Certificate/s (Google & Facebook) that build your skills and advance your career in a high-demand field like Performance Marketing
Training Schedules
Our classes are scheduled according to fixed batch timings. Get information about the latest batches below.
Weekly 10 Hours
Monday – Friday (Weekly 3-5 classes)
Timings: 8.00 pm – 9.30 pm
4.5 Months Duration
Starts on: 29th September 2023
Only 15 Seats/Batch
Contact us for Weekend Classes
Course Fee
Learn directly from IIMs & Top-level Management eCommerce Marketing experts to increase your skills and knowledge within the Performance Marketing landscape.
(15 Seats/Batch)
Rs. 35,000/- (Inc. GST)
Features/Benefits
- 4 Months Duration
- Only 15 Seats/Batch
- 12 Modules with 60+ Sub-Modules
- 150+ Hours of Live Intensive Training
- 75+ Hours of Live Classes + 75+ Hours of Live Practices
- 7+ Modular Assignments
- Course Learning Checks
- Get trained by IIMs & e-Commerce Marketing Experts
- Lifetime Access
- The Great NIDE's Network Access & Alumni status
Contact +917760807697 for any EMI/fees-related inquiry.
I am interested! Plz Call me
Contact Us
Want a sneak peek into what our training looks like? Or have a query about the course? Book a free call with us and we’ll get in touch with you.
Support Team
contact@nideofficial.com
Mob: +91 7760807697/7625057536/7625027536
Whatsapp: +91 7760807697/7625057536/7625027536
Mon - Fri: 10 AM - 6 PM
Saturday: 10 AM - 2 PM
Sunday & Govt Holidays are OFF
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