How To Increase Traffic To Your Website With SEO

One of the most common problems of all sites, regardless of profile, is the creation of SEO-optimized content, to boost of visitors. In this blog, we will talk about the benefits you gain after doing the Right-SEO, Types of SEO, Checklists to be considered while doing the SEO, the top 9 techniques that helps you to increase traffic to your website with SEO, and Finally, Common errors people do while SEO. Without crowding keywords in the texts of the site these right practices will bring you a good position in SERP and automatically increase more visitors. So, let’s begin with the blog, How To Increase Traffic To Your Website With SEO…

Top 4 benefits of (SEO) Search Engine Optimization?

• Long-lasting results with targeted traffic

Advertisements are temporary and can provide a regular customer boost. The optimized content always remains visible, being customized to the services or products sold. Descriptions of categories or products are the basis of a well-developed site, regardless of the company profile.

• Visibility in Google on the first pages

A major benefit offered by SEO services is the visibility on Google, the main search engine internationally. Being on the front pages, Google indexes lead to the site being displayed ahead of other competing sites. By reaching the top of Google searches, you are more likely to be considered by new customers, inspiring more confidence in the professionalism of the services offered. On average, 60% of clicks are directed to sites in the first position on Google, which is the basis of the constant traffic of visitors.

• Creating a successful brand

The business of any company needs its identity elements. The more often logos appear, the more they are adopted by the collective subconscious. From advertisements to billboards to SEO content, they all lay the foundation of a well-known and appreciated brand. With these SEO services, you ensure a constant flow of clients coming directly from the search engines, appreciated internationally.

Because Google is the main search engine, appearing on the front pages for a product or service offers more credibility to customers.

• SEO services can be cheaper than seasonal ads

By investing in content optimized for indexing in Google, you can get rid of advertising costs that don’t exactly reach the target. You do not need to pay $ 10 for each person who clicks on the ad. SEO services are an effective solution to get rid of constant and expensive ads.

With a professional team, original quality content, and market analysts, Prologue Advertising is here to bring you new clients with the best SEO services.

Note* – If you would like to learn SEO more strategically with implementation, we have 30 hours of SEO training during our Digital Marketing Course. Enroll now.

4 Most Important Types of SEO

Yes, SEO is divided into 4 major categories, and it would be ideal to take them all into account when embedding a strategy.

1. On-page SEO

These are checklists to be considered while doing ON-Page SEO to improve its overall ranking. It is applicable to each page. 

• Full Website analyzing
• W3C Validation Error Checking
• Content Editing and Modification if necessary
• Competitor Analysis
• Analyzing Competitors Website
• Keyword Analysis
• Keyword Density Analysis
• Keyword Popularity Analysis
• Keyword Search Volume Research
• Keyword Suggestion
• Keyword Prominence
• Meta Tags Optimization
• Header Tags Optimization for all important pages
• URL Structure Optimization
• Robots. txt
• Image Analysis and Optimization of ALT Title tags
• Anchor Text, Hyperlink Analysis, and Optimization
• Optimization of internal Navigation /linking structure
• Analysis of Broken Links and its Correction
• Google Webmaster Setup
• Google Analytics Setup
• Google Map Listing
• XML sitemap creation and submission in the webmaster (Now Search Console) tool
• Anchor text optimization

2. Off-page SEO

These are checklists to be considered while doing OFF-Page SEO;

• Search Engine Submission
• Classified Submission
• Forum Postings
• Blog Submission
• Directory Submission
• Profile Link Creation
• Local Listings & Yellow Pages
• Article Submission
• Press Release Promotion
• Social Bookmarking
• Pinging
• Link Exchange
• Photo Sharing
• Business Reviews
• Video Promotions
• Guest Post Submission
• Q&A
• Comment Posting
• Document Sharing Sites
• Frequent posting on social media profiles

3. Technical SEO

These are checklists to be considered while doing Technical-Page SEO;

• URL Structure
• Categories page /Pilar Page
• Screaming Frog report, Link Graph
• Interlinking Strategies
• Redirects (301,302)
• Canonical tags, 404 pages, 301 redirects
• Hreflang
• AMP Pages
• URL Structure
• Categories page /Pilar Page
• Screaming Frog report, Link Graph
• Interlinking Strategies
• Redirects (301,302)
• Canonical tags, 404 pages, 301 redirects
• Hreflang
• AMP Pages
• Categories page /Pilar Page
• Screaming Frog report, Link Graph
• Interlinking Strategies
• Redirects (301,302)
• Canonical tags, 404 pages, 301 redirects
• Hreflang
• AMP Pages

We have a detailed guide written on What is Technical SEO – A Detailed guide. You refer to it for your future reference.

4. Local SEO

Punctual data about your website that you can display, in order to be indexed:

• Footer contact details;
• To create a Google Business profile;
• To create relevant content both on the blog and on social media channels.

Now that you know what types of SEO to add to your strategy and how to implement them to increase your traffic and buyers.

Note* Other types of most common SEO are Content SEO, Mobile SEO, and eCommerce SEO.

9 Techniques to increase traffic to Your Website with SEO

Here are 9 techniques you can apply to increase your free organic site traffic, effectively and with long-term results:

1. Optimize site content for readers, not search engines

First of all, define your target audience (buyer persona) so that you know who you are addressing and what you need to convey. By creating quality educational content that resonates with the needs of your potential customers, you will naturally improve your SEO optimization as well.

Identify the major issues of your audience and the keywords they are using in search engine queries. Search engine optimization alone is useless because all you get is a clutter of keywords that doesn’t sound natural and fails to convince your audience. In addition, in recent years, search engines have refined their algorithms to generate results that are as relevant to users as possible.

Try to meet the needs of your audience and, automatically, you will also satisfy the search engines.

2. Post new blog content on a regular basis

Blog content is the most effective way to increase your organic site traffic. It allows you to publish much more content than on-site pages, delve into topics of interest in depth, and tailor your message to your target audience. However, the content must be of good quality, written correctly, without grammatical errors, without being copied from other sites, and without being spam. For example, if the products you sell require assembly, explain on the blog how to do this as easily as possible, and add pictures, videos, or other visuals to help the user understand.

3. Use long-tail keywords 

Don’t just opt for the most popular keywords in your niche. Of course, strong keywords are important, but there is also a lot of competition for them. Use longer and more specific keywords for your product or service in the subtitles and content of your articles. Over time, Google and other search engines will identify your site or blog as a destination for that topic, and instead give it a good position in the results, helping potential customers find you.

4. Optimize meta descriptions

Meta title, URL, and meta description are the three key elements for an optimized web page or article. It’s simple but effective. In fact, all the on-page SEO factors are important, but through meta descriptions, you can tell Google exactly what that page is about.

There are a lot of programs or plugins that you can use to make your work easier: Yoast SEO plugin for WordPress, SEO HubSpot, etc.

5. Use internal links

Once you’ve created a set of articles covering complementary topics, link all of these articles together via internal links. This will keep the visitor on the site for as long as possible, and this will help you increase your search position.

In fact, it is advisable to think from the beginning about the topics you will address in the form of an outline. For example, write a general article about a topic of interest to your audience, then publish a few other articles in which to develop, and deepen each subchapter of the article originally written. Link all these articles together through internal links.

Be careful, though. Too many internal links can give the impression of spam.

6. Get as many inbound links as possible (link building)

Link building is the process of building links. Through this process, inbound links are created (links that link to your site from other locations on the internet).

Google gives priority to sites that have many inbound links, especially from other trusted sites. You can do free link building by writing articles to submit to sites or blogs of interest to your audience, which they publish in exchange for links to your site. The more inbound links you have, the better your site will be positioned in searches, as it will automatically increase its relevance.

7. Make your site known

To increase your site traffic, you can simply put the link to your site wherever you are allowed: on your personal blog, on your LinkedIn account, Facebook, Instagram, and Twitter. Also, your employees are the best ambassadors. Ask them to insert the site link in their social profiles.

If people come from social media and spend time on your site, this is a strong signal to Google, considering your content relevant, useful, and interesting to users.

8. Be as present as possible on social media networks

Post interesting content for your audience on social media as often as possible. Thus, you will increase the visibility of the brand, but you will also bring a significant number of visitors to the site. Add share buttons to your blog to make it easier for your content to go viral. The more shares, the more free traffic to the site.

9. Use data and statistics to optimize results

Integrate and use Google Analytics or other SEO tools to track visitors to your site and blog. See where your traffic is coming from, what keywords your visitors are using, what are the most visited pages, what is the time spent on your site, and what are the pages from which visitors leave the site. This way, you will be able to adapt and optimize your content so that you get better and better results.

6 Pillars to be considered in your SEO Strategy

1. SEO audit

Before putting together an SEO strategy, you need to do an SEO audit of the site to see what needs to be improved and only then think about how to do it.

There are agencies or tools that can do this for you. It is best to choose the human side to collaborate with because it will explain to you in your language what you need to improve.

2. Keyword research

When you say SEO, you mean keywords. Keywords play a central role in SEO strategies, being their backbone. Look for those that are related to your domain and do not hesitate to use them both in blog posts in the structure of the site and when you do link building. Don’t forget to add links related to them.

3. The structure of the site should be consistent

Make the site easy to follow so that users who come to it can easily find the information they need and navigate smoothly between categories and pages.

Here are 2 things to keep in mind:

• The user must reach the product from the homepage with a maximum of 3 clicks;
• The site must be scalable when you want to add more products or pages.

4. Pages to be Indexed by Search Engine

Be very careful that the pages are indexed by Google, otherwise, all your efforts will be in vain. To find out if the pages are indexed, use the following formula: type site: yourdomain.com in the search bar; or the Google Search Console, a free tool that can do this for you.

5. Watch your competition

When it comes to improvements, competition is the best mirror: you can look to see what they do well; or see what they are doing wrong and you can improve so that their customers reach out to you and have a more enjoyable experience on the site.

6. Optimize the right pages

Not all pages on your site are equally searched, and you need to be aware of this. That’s why look in analytics and notice which are the most searched pages and optimize them. Depending on the income they brought you, choose the ones you want to prioritize when it comes to the optimization process, in order to double or maybe even triple this revenue.

5 Most Common SEO mistakes that you can correct

Of course, it is best to seek the help of experts when it comes to SEO optimization, but if you want to take the first steps in this process, here are some of them that should not cause you much trouble.

1. Duplicate content

If you and your team have worked on the content on the site, it is easy to figure out which one is the duplicate and get rid of it: either delete it altogether; or create a new one for one of the two pages it repeats.

2. Insufficient content

SEO experts say that any content that has less than 300 words is not indexed. So make sure that the product descriptions and blog posts exceed this figure in order to be indexed.

3. Wrong or missing links

Make sure that the links – both internal and external – are correctly positioned on keywords and are not wrong or truncated.

4. Misuse of keywords

Cannibalizing keywords happens when you use the same ones for multiple pages because you will confuse search engines when it comes to indexing.

5. Loading speed

People’s attention span decreases with each passing day, so make sure your site loads quickly so you don’t lose potential buyers. If the pages take a long time to load or they are not optimized for mobile, users who have entered the site will leave with the same speed and will hardly return.

SEO is a complex process, with many facets that you learn both in theory and especially in practice. I hope this blog ”How To Increase Traffic To Your Website With SEO” served you well.