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Access our Individual Bootcamp
Learn directly from Marketing Veterans
Access our individual courses and upgrade your skills. All our Bootcamp curriculum is fully curated and delivered LIVE by our faculties who are IIMs & Top-level Management eCommerce Marketing experts.
Access our Individual Bootcamp
Learn directly from Marketing Veterans
Access our individual courses and upgrade your skills. All our Bootcamp curriculum is fully curated and delivered LIVE by our faculties who are IIMs & Top-level Management eCommerce Marketing experts.
Access
Access to Paid Tools (Depends on Bootcamp)
online
Live Online Sessions (Theory+Practices)
6 Months
225+ Hours of Intensive Training
internship
2 Months Paid Internship. Starts in the 5th month
EMI
EMI starts @ Rs.5,000/-
Access
Access to Paid Tools (depends on Bootcamp)
100% Live
Theory+Practices
Duration
3-15 days (depends on Bootcamp)
Fee
Rs.5,000/- to Rs.10,000/-
Program
In-Aligned
with
Industry Trends
"An average salary of a Digital Marketing Manager in India is Rs. 10,15,042/Year as of 31st December 2021"
- With the explosive growth of internet users, digital is no more a choice but an essential part of every marketing strategy
- Indian brands spend more than 60% of their Marketing budget on Digital Marketing as of 2021
- Most Cost-effective and measurable form of Marketing
- Empolyement Opportunity: High Demand > Low Supply = High Remuneration
- With the High Demand of a knowledgeable market, you have a large scope of opportunities
Course Eligibility
This comprehensive Advanced Digital Marketing Certification Course is curated and delivered by our faculties who are IIMs & Top-level Management eCommerce Marketing experts is ideal for entrepreneurs, working professionals, students (PUC & Above), and anyone looking to enhance their digital marketing skills.
Why NIDE
100% LIVE sessions & Learn directly from the top experts.
We’ve packed tons of information into our classroom-style learning. Our intimate setting allows us to learn about you and cater examples, strategies, and concepts accordingly. Over the years, we’ve perfected the approach with current trends, to make sure that you have everything you need to be successful.
Rank #4
Digital Education School in Asia
Rank #1
Online bootcamp with world-class facilites
100%
track-record in Placements
best in class
We have the best mentors
4.9/5
We have the best rating in the class
Meet our Top Faculties
Learn directly from the top Experts
Our faculties are IIMs & Top-level Management eCommerce Marketing experts.
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).
Best minds from the
Corporate and Academic worlds
Our Curriculum
225+ Hours of Intensive Training Program…! Our Advanced Certificate in Digital Marketing course curriculum is fully curated and delivered by NIDE Faculties who are IIMs & Top-Level e-Commerce Marketing Experts. We also provide 2 Months of Paid Internship (ON-SITE) during the program that helps you to get 100% practical knowledge in the subject.
Theory: 4 Hours | Practices: 0 Hours
- Introduction to Online Marketing
- History, Evolution & Trends of Online Marketing
- Functions & Objectives of Online Marketing
- Top Channels
- Segmentation: Inbound Vs Outbound
- Terminologies
Theory: 6 Hours | Practices: 5 Hours
- Market Research, Market-Gap, & Target-Audience Identification
- Buyer Persona & Segmentation
- Competitor Analysis
- USP & Value Proposition Strategies
- Branding Elements, Brand Communication & Brand Experience
- Brand Building Methodologies
- Brand Positioning & Repositioning Strategies
- Tools in Practice
Theory: 15 Hours | Practices: 5 Hours
- Introduction to the Content Marketing eco-system
- Types of Content, Business Storytelling, Building a Content Creation Framework & Content Creation in Practice
- Contextual Marketing – Introduction, Personalization, Segmentation, Planning & Creation strategies
- Content Promotion Strategies (Organic)
- Advanced Strategies – Viral, Emotional, Creative, Conversational & Engagement Marketing
- Content Marketing Strategies (Paid)
- Measuring and Analyzing of Content Marketing Strategy
- Tools in Practise
Theory: 4 Hours | Practices: 10 Hours
- Domain, Types of Website & Hosting Services
- Website Creation with e-Commerce Store & Customization
- Monetization Techniques – Webpages/Blogs
- Tools in Practice
Theory: 3 Hours | Practices: 0 Hours
- Introduction To The ‘Buyer’s Journey’ & Funnel Marketing
- Introduction To Inbound Marketing & Its Channels
- Introduction To Outbound Marketing & Its Channels
- Conflicting Channels In Digital Marketing Ecosystem
Theory: 5 Hours | Practices: 0 Hours
- Introduction to the ‘Media-Buying & Planning’ Framework
- Digital Awareness Channels – Web (Display & Video Ads), Social Ads, Search Ads, Mobile App Ads, OTT, DOOH & D-PR
- Types Of Media Buying: Direct Vs Programmatic
- Components Of Media Buying – SSP, DSP, Ad-Exchange
- Ad-Exchange Vs Ad-Network
- Media Buying In Practice
- Tools in Practice
Theory: 10 Hours | Practices: 15 Hours
Channels to be covered: Facebook, Instagram, LinkedIn, Twitter, & Youtube
7.1 Social Media – Organic
- Social Media Account Creation – Facebook & LinkedIn Page, Instagram & Twitter Business Account, & Youtube Channel
- Social Media Optimization (SMO) Strategies including Youtube SEO
- Promotion Strategies – Organic
- Long-term Account Management Framework & Community (Audience) Building Strategies
- Lead Generation Strategies – Facebook & LinkedIn
7.2 Social Media – Paid
- Facebook – Business Manager, Ads Manager & Ad Center, LinkedIn Campaign Manager, Twitter Ads & Youtube Ads
- Ad Creation – Types of Ads & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- B2B & B2C Lead Generation Strategies on LinkedIn
- Pixels Integration & Event Set-up
- Audience Manager & Retargeting Methodologies
- Ads Performance Evaluation
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Ad Optimization Strategies
- Social Media Marketing Automation
- Tools in Practice
Theory: 20 Hours | Practices: 25 Hours
8.1 Search Engine Optimization (SEO) – Organic
- Introduction to SEO
- SEO Site Audit
- Keyword Research & Competitive Analysis
- On-Page SEO
- Technical SEO
- Optimizing Website for Rich Results
- Site Map Creation, Validation & Submission for Indexing
- Off-Page SEO
- Local & Mobile SEO
- SEO Reporting Essentials
- SEO Tools in Practice
8.2 Search Engine Marketing – Paid
- Search ads
- Shopping Ads & Google Merchant Center
- Local Search Ads (Search Results Ads, Promoted Pins, & In-Store Promotions)
- Audience & Competitors Research Tools
- Ad Creation – Types of Campaigns & Objectives
- Ad Copy Essentials – Writing ads that get people to click
- Bidding Strategies, Keyword Match Types & Ad Extensions
- Audience Manager & Retargeting Strategies
- Conversion Events & Conversion Tracking
- Google Tag Manager – Essentials
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad strength, Optimization Score, Conversion Rate Optimization & Landing Page Optimization
- Automation Tools
- SEM Tools in Practice
Theory: 9 Hours | Practices: 12 Hours
9.1 Mobile App
- App Store Optimization
- App Promotion Methods – Organic
- App Install Ads – Social Media Ads & Google Ads
9.2 Display & Video Ads
- Audience & Competitors Research Tools
- Ad Creation – Types of Campaigns & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- Bidding Strategies
- Audience Manager & Retargeting Strategies
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, & Optimization Score
- Automation Tools
- Display & Video Ads Tools in Practice
Theory: 3 Hours | Practices: 5 Hours
- An Introduction
- The Complete Web Analytics (Social & Google) – Data Collection, Analysis, Segmentation, Evaluation, & Reporting
- Google Analytics & Metrics
- Tools in Practice
Theory: 9 Hours | Practices: 3 Hours
- Mobile Marketing
- Influencer Marketing
- Online Public Relations
- Affiliate Marketing
Theory: 2 Hours | Practices: 3 Hours
- An Introduction
- Email Marketing Strategies
- Best Email Marketing Tools
- Tools in Practice
Theory: 3 Hours | Practices: 2 Hours
- Introduction – Social Listening
- Sentiment Analysis methodologies
- Effective Brand Reputation Management strategies
- Tools in Practice
Theory: 3 Hours | Practices: 12 Hours
- Segmentation: Awareness, Consideration, & Acquisition Channels
- Media Planning & Budget Allocation Strategies
- Media Planning & Budget Allocation in Practice
- Performance Marketing
Theory: 6 Hours | Practices: 9 Hours
- Category Identification & Development
- Defining KPIs, Media Planning, Budget Allocation & Media Buying and Evaluation
- Performance Metrics
- Growth Hacking Techniques in Practice
- CLV (LTV) & Break-even Point calculations
- CRM & Marketing Automation
- Tools in Practice
- Types of Company Formation, Types of Funding & Fundraising bodies
- How to kick start your Freelancing Career in Digital Marketing
- Effective Client Communication methods
- Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
- CV Preparation & A-Z of Assignement Submission during Interviews
10+ Assignments/Case Studies
Tools you will Master
Get access to Rs.100,000 worth of Paid Tools! Gain the tools and techniques you need to engage audiences and inspire action in today’s complex, multichannel landscape. Through this, Advanced Certificate in Digital Marketing, course you build strategic and tactical skills to position your organization for success
Course Certificate
By the end of this Advanced Digital Marketing Certification Course, you’ll be awarded a course completion certificate and alumni status from the Great NIDE. We also prepare you to get Professional Certificate/s (Google, Facebook, HubSpot & SEMrush) that build your skills and advance your career in a high-demand field like Digital Marketing.
100% Placement Guaranteed
Getting a job is very important for all after completing your Advanced Certificate in Digital Marketing course. We are associated with 150+ Hiring partners and also we have a dedicated team who helps you to get the right placement.
Training Schedules
Plan out your schedule and determine your preferred timeline for completing this advanced digital marketing certification course.
Monday – Friday (Weekly 3-5 classes)
Timings: 8.00 pm – 9.30 pm
Starts on: – 12th May 2022
Admission: – 15 Seats/Batch
Duration: – 6 Months with 2 Months of Paid Internship
Contact us for Weekend Classes
Course Fee
(15 Seats/Batch only)
Cat.I is with Internship & Cat.II is without Internship
Cat.I – Rs. 60,000/- (Inc. Taxes)
Cat.II – Rs. 45,000/- (Inc. Taxes)
Features/Benefits
- 6 Months Duration with 2 Months of Paid Internship
- 15 Modules with 90+ Sub-Modules
- 225+ Hours of Intensive Training Program
- 125+ Hours of Live Classes
- 100+ Hours of Live Practice Sessions
- Get trained by IIMs & e-Commerce Marketing Experts
- 10+ Modular Assignments/Capstone Projects
- Min. payout Rs. 8,000/Month during Internship
- 100% Placement Guaranteed Program
- The Great NIDE's Network Access & Alumni status
EMI facility is available. No Credit Card Required. Contact +917625027536 for any EMIs/Fees-related inquiry.
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Register for a Free Demo Class
It’s always better to understand what we teach during 6 months course. Join the 1-Hour Free Demo class, ask your questions, clear your doubts, and take your final decision.
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National Institute of Digital Education
22nd Floor, World Trade Center, Malleshwaram, Bangalore, Karnataka 560055
National Institute of Digital Education
22nd Floor, World Trade Center, Malleshwaram, Bangalore, Karnataka 560055
Support Team
contact@nideofficial.com
Mob: +91 7760807697/7625057536/7625027536
Whatsapp: +91 7760807697/7625057536/7625027536
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With the explosive growth of the internet during this unprecedented time, digital is no more a choice but an essential part of every marketing strategy. Give your career a boost with these popular courses.
