Advanced Certification in
Social Media Marketing &
Brand Management
Instructor-Led Live Online Class
This online Social Media Marketing course will equip you with a set of streamlined strategies & skills in Social Media Marketing, Content Marketing, Media Buying Process, Reputation Management, Brand Building & Brand Positioning. These strategies will help your businesses to connect with consumers in more meaningful ways. The Program curriculum is fully curated and delivered by NIDE Faculties who are IIMs & Top-level Management eCommerce Marketing experts.
Advanced Certification in Social Media Marketing & Brand Management
Instructor-Led Live Online Class
This online Social Media Marketing course will equip you with a set of streamlined strategies & skills in Social Media Marketing, Content Marketing, Media Buying Process, Reputation Management, Brand Building & Brand Positioning. These strategies will help your businesses to connect with consumers in more meaningful ways. The Program curriculum is fully curated and delivered by NIDE Faculties who are IIMs & Top-level Management eCommerce Marketing experts.
10 hours/week
25 seats only
Online
Live Online Sessions (Theory+Practices)
3 Months
130+ Hours of Intensive Training
6+
Certifications
EMI
Starts @ Rs. 3,000/-
10 Hours/week
25 seats/Batch
Online
Live Online Sessions (Theory+Practices)
3 Months
130+ Hours of Intensive Training
6+
Certifications
EMI
Starts @ Rs. 3,000/-
Program
In-Aligned
with
Eligibility Criteria
This comprehensive online Social Media Marketing course online curated & delivered by our faculties, who are IIMs & Top-level Management eCommerce Marketing experts. This course is ideal for job seekers, entrepreneurs, marketing professionals, and anyone looking to enhance their Social Media Marketing skills to the Next-Level.
Why NIDE
We’ve packed tons of information into our classroom-style learning. Our intimate setting allows us to learn about you and cater examples, strategies, and concepts accordingly. Over the years, we’ve perfected the approach with current trends, to make sure that you have everything you need to be successful.
Rank #4
Digital Education School in Asia
Rank #1
Digital Marketing Institute in India in 2022
100%
track-record in Placements
best in class
We have the best mentors
4.9/5
We have the best rating in the industry
Meet our Top Faculties
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).
Best minds from the
Corporate and Academic worlds
Our Curriculum
Our curriculum is not only designed on what to teach but also how best to teach. Our online Social Marketing Course Curriculum is fully curated by NIDE Faculties and Industry Experts.
Theory: 4 Hours | Practices: 0 Hours
- Introduction to Online Marketing
- History, Evolution & Trends of Online Marketing
- Fuctions & Objectives of Online Marketing
- Top Channels
- Segmentation: Inbound Vs Outbound
- Terminologies
Theory: 6 Hours | Practices: 5 Hours
- Market Research, Market-Gap, & Target-Audience Identification
- Buyer Persona & Segmentation
- Competitor Analysis
- USP & Value Proposition Strategies
- Branding Elements, Brand Communication & Brand Experience
- Brand Building Methodologies
- Brand Positioning & Repositioning Strategies
- Tools in Practice
Theory: 15 Hours | Practices: 5 Hours
- Introduction to the Content Marketing eco-system
- Types of Content, Business Storytelling, Building a Content Creation Framework & Content Creation in Practice
- Contexual Marketing – Introduction, Personalization, Segmentation, Planning & Creation strategies
- Content Promotion Strategies (Organic)
- Advanced Strategies – Viral, Emotional, Creative,Conversational & Engagement Marketing
- Content Marketing Strategies (Paid)
- Measuring and Analyzing of Content Marketing Strategy
- Tools in Practise
Theory: 3 Hours | Practices: 0 Hours
- Introduction To The ‘Buyer’s Journey’ & Funnel Marketing
- Introduction To Inbound Marketing & Its Channels
- Introduction To Outbound Marketing & Its Channels
- Conflicting Channels In Digital Marketing Ecosystem
Theory: 5 Hours | Practices: 0 Hours
- Introduction to the ‘Media-Buying & Planning’ Framework
- Digital Awareness Channels – Web (Display & Video Ads), Social Ads, Search Ads, Mobile App Ads, OTT, DOOH & D-PR
- Types Of Media Buying: Direct Vs Programmatic
- Components Of Media Buying – SSP, DSP, Ad-Exchange
- Ad-Exchange Vs Ad-Network
- Media Buying In Practice
- Tools in Practice
Theory: 10 Hours | Practices: 15 Hours
Channels to be covered: Facebook, Instagram, LinkedIn, Twitter, & Youtube
7.1 Social Media – Organic
- Social Media Account Creation – Facebook & LinkedIn Page, Instagram & Twitter Business Account, & Youtube Channel
- Social Media Optimization (SMO) Strategies including Youtube SEO
- Promotion Strategies – Organic
- Long-term Account Management Framework & Community (Audience) Building Strategies
- Lead Generation Strategies – Facebook & LinkedIn
7.2 Social Media – Paid
- Facebook – Business Manager, Ads Manager & Ad Center, LinkedIn Campaign Manager, Twitter Ads & Youtube Ads
- Ad Creation – Types of Ads & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- B2B & B2C Lead Generation Strategies on LinkedIn
- Pixels Integration & Event Set-up
- Audience Manager & Retargeting Methodologies
- Ads Performance Evaluation
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Ad Optimization Strategies
- Social Media Marketing Automation
- Tools in Practice
Theory: 5 Hours | Practices: 10 Hours
App Install Ads (Social Media Ads & Google Ads), Display and Video Ads
- Audience & Competitors Research Tools
- Ad Creation – Types of Campaigns & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- Bidding Strategies
- Audience Manager & Retargeting Strategies
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, & Optimization Score
- Automation Tools
- Dispaly & Video Ads Tools in Practice
Theory: 9 Hours | Practices: 3 Hours
- Mobile Marketing
- Influencer Marketing
- Online Public Relations
- Affiliate Marketing
Theory: 3 Hours | Practices: 2 Hours
- Introduction – Social Listening
- Sentiment Analysis methodologies
- Effective Brand Reputation Management strategies
- Tools in Practice
Theory: 3 Hours | Practices: 12 Hours
- Segmentation: Awareness, Consideration, & Aquisition Channels
- Media Planning & Budget Allocation Strategies
- Media Planning & Budget Allocation in Practice
Theory: 6 Hours | Practices: 9 Hours
- Category Identification & Development
- Defining KPIs, Media Planning, Budget Allocation & Media Buying and Evaluation
- Performance Metrics
- Growth Hacking Techniques in Practice
- CLV (LTV) & Break-even Point calculations
- CRM & Marketing Automation
- Tools in Practice
- Types of Company Formation, Types of Funding & Fundraising bodies
- How to kick start your Freelancing Career in Digital Marketing
- Effective Client Communication methods
- Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
- CV Preparation & A-Z of Assignement Submission during Interviews
7+ Assignments/Case Studies
Tools you will Master
Gain the tools and techniques you need to engage audiences and inspire action in today’s complex, multichannel landscape. Through this Social Media Marketing Certification course, you build strategic and tactical skills to position your organization for success
Our Certification
By the end of this course, you’ll receive a Globally-recognized Course Completion Certificate from JainX and Jain (Deemed-to-be-University). We also prepare you to get Professional Certificate/s (Google, Facebook, & Hubspot) that build your skills and advance your career in a high-demand field like Social Media Marketing
Our Training Schedules
Plan out your schedule and determine your preferred timeline for completing this online Certification Course in Social Media Marketing—finish in as few as 3 months.
10 Hours/Week
Monday – Friday (Weekly 3-5 classes)
Timings: 8.00 pm – 9.30 pm
3 Months Duration
Starts on: 26th April 2023
Contact us for more details
Course Fee
Learn directly from IIMs & Top-level Management e-Commerce Marketing experts to increase your skills and knowledge within the Social Media landscape.
(25 Seats/Batch)
Rs. 25,000/- (Inc. of Taxes)
Features/Benefits
- 3 Months duration
- 11 Modules with 60+ Sub-Modules
- 130+ Hours of Live Intensive Training
- 70+ Hours of Live Classes + 60 Hours of Live Practices
- 7+ Modular Assignments
- 6+ Certifications
- Get trained by IIMs & e-Commerce Marketing Experts
- Lifetime Access
- The Great NIDE's Network Access & Alumni status
No Cost EMI available. No Credit Card is required. Contact +917760807697 for any EMI/fees-related inquiry.
I am interested! Plz Call me
Students Corner
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Contact Us
It’s always better to understand what we teach during 3 months course. Please feel free to contact us to clears your doubts.
Support Team
contact@nideofficial.com
Mob: +91 7760807697/7625057536/7625027536
Whatsapp: +91 7760807697/7625057536/7625027536
Mon - Fri: 10 AM - 6 PM
Saturday: 10 AM - 2 PM
Sunday & Govt Holidays are OFF
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