Diploma in Digital Marketing with AI & Automation

Yes. NIDE’s Diploma in Digital Marketing is suitable for beginners, graduates, working professionals, freelancers, and entrepreneurs who want to develop practical digital marketing skills. The programme progresses from marketing fundamentals to campaign execution, analytics, automation, and AI-assisted marketing workflows.

The Advanced Diploma in Digital Marketing, AI & Automation runs for 8 months, including the internship period. The programme combines live instructor-led classes, practical exercises, assignments, workshops, and projects.

The course covers digital marketing fundamentals, consumer psychology, brand positioning, media planning and buying, Google Ads, Meta Ads, LinkedIn Ads, SEO, content marketing, analytics, conversion tracking, CRM integration, marketing automation, Generative AI, and Agentic AI. It is designed to help students understand how digital marketing channels work together to attract audiences, generate leads, measure results, and improve campaign performance.

Yes. The programme integrates Generative AI and Agentic AI into digital marketing and automation workflows. Students explore AI-assisted content creation, campaign planning, audience research, creative development, marketing analysis, and automated workflows.

The programme includes 60+ core practical activities and 25+ applied workflow exercises, along with capstone projects and campaign-related learning experiences. These activities cover areas such as campaign planning, advertising workflows, conversion tracking, analytics reporting, SEO planning, CRM workflows, and marketing automation.

The programme includes practical campaign planning, execution-related exercises, tracking, reporting, and optimisation. Depending on the assigned project and availability, students may also receive exposure to real client accounts and advertising budgets. Access to a specific live account or advertising budget is not guaranteed for every student.

Students gain exposure to industry tools across paid advertising, SEO, analytics, conversion tracking, reporting, CRM, content creation, AI, and automation. Examples include Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), advertising pixels, and relevant AI and CRM platforms. The specific tools and depth of practice depend on the curriculum and assigned activities.

NIDE emphasises live, instructor-led learning supported by guided practical activities and faculty interaction. All classes will be recorded and recordings available under the dedicated students’ dashboard. Mandatory practical sessions may require live participation.

Yes. The programme includes a 2–3 month remote, stipend-based internship, depending on the student’s learning progress and performance. NIDE facilitates internship opportunities through third-party companies; the internship is not necessarily with NIDE itself.

The stated minimum guaranteed stipend is ₹10,000 per month, with the possibility of earning up to ₹25,000 per month, subject to the applicable internship terms and conditions. Students must complete the assigned internship as part of the programme requirements.

Placement support and placement guarantee are not interchangeable. NIDE provides career-related support, while the 100% Placement or 100% Refund commitment applies only to students formally covered under the applicable Placement Guarantee policy.

Eligibility depends on the student’s written confirmation from NIDE, successful completion of the prescribed academic and internship requirements, participation in placement activities, and compliance with the applicable policy. Admission to the Diploma programme alone does not automatically establish eligibility for a placement refund.

Students covered by the applicable Placement Guarantee policy must satisfy the prescribed requirements, which include:

Eligibility is subject to verification against the student’s applicable written Placement Policy.

Only students who enrolled on or after 1 October 2025 and received formal written confirmation by email from NIDE confirming their eligibility for the Placement Guarantee are covered under the 100% Placement or 100% Refund Policy. This policy does not automatically apply to every student enrolled on or after this date. Eligibility for placement support and any applicable refund is strictly subject to the student fulfilling all prescribed placement eligibility criteria, including curriculum completion, minimum attendance, assessments, internship completion, and participation in the placement process, as specified in the applicable Placement Policy.

An eligible student may qualify for the applicable refund if the student fulfils all conditions under the applicable Placement Policy and NIDE is unable to secure at least one qualifying placement offer within the specified placement timeline. Eligibility is subject to verification and formal confirmation by NIDE.

The refund provision does not apply to students enrolled under a Placement Assistance model or to students who do not meet the applicable policy conditions.

Under the documented refund provisions, a refund is not initiated before the applicable placement period has expired. Following eligibility verification and formal confirmation by NIDE, the refund is to be processed within 45–60 NIDE working days, in accordance with the applicable Placement Policy.

The fee depends on the applicable admission terms, batch, and authorised offers. Contact NIDE’s admissions team for the current fee structure, payment options, and any available instalment facilities.

Students who successfully complete the programme requirements are eligible for the applicable course completion certificate. Any additional university-issued or external certification depends on the confirmed certification arrangement and the terms communicated at enrolment. Students should check their official programme documentation for the certificate issuer and credential details.

Depending on their skills, practical experience, and previous qualifications, graduates may pursue roles such as:

Career progression depends on individual capability, experience, and employer requirements. Completing the course does not automatically guarantee a particular job title or salary.

Yes. The programme can help working professionals upgrade their skills, freelancers expand their service offerings, and business owners better understand digital advertising, lead generation, analytics, and marketing automation. Prospective students should review the live-class schedule and attendance requirements before enrolling.

The Diploma in Digital Marketing covers a broader range of disciplines, including SEO, content marketing, paid advertising, analytics, CRM, automation, and AI-assisted marketing. A Performance Marketing course focuses more specifically on paid advertising, media buying, conversion tracking, campaign optimisation, measurable acquisition results, media planning and all strategies applicable to performance marketing industry.

The Diploma provides comprehensive, practical training across digital marketing channels, AI, and automation. The PG in Digital Marketing, AI & Growth Strategy places greater emphasis on strategic marketing, growth strategy, marketing operations, and advanced professional development. The programmes have different durations, curricula, fees, and applicable internship and placement terms.