How to drive traffic to your website with Social Media

To increase the traffic of your site, there are no miracle solutions! To make yourself known and gain visibility, you need to share the content of your site and/or your blog. And what could be better than doing it on social networks? With engaging and quality content, you will hold the attention of your audience who will be happy to share it.

Whether you have a site for a large company, an e-commerce site, or even a blog, you can do well by using social media platforms correctly. We explain how;

7 Tips to drive traffic to your website with social media

Here are the 10 tips to drive traffic to your website with social media;

1. Be present on the right social networks

Instagram, Facebook, Twitter, LinkedIn, Snapchat, YouTube, Pinterest… The choice is yours. However, this does not mean that you must be present on each of these platforms. Nor should you focus only on the most popular social networks of the moment.

Your communication and the channels you use must reflect your brand, in the direction of your target.

Choosing the right social network, therefore, depends on:

• The content you post on your site
• Of your goals
• The audience of each social network

For example, if you sell products you should focus on Facebook, Twitter, or Instagram. If, on the contrary, your content is geared towards a B2B target, LinkedIn is the ideal platform for communicating. Finally, if you want to integrate video into your content marketing, there is no doubt: that you will need YouTube.

2. Identify what you are going to share

A presence on social networks to bring traffic to your site cannot be improvised.

The content to share is determined once again by your objectives, but also by the social network on which you communicate. Take for example Instagram. We only share photos and videos

Here are a few types of content that can drive users to your site:

• An infographic: if it is well done and presents relevant information, it can become a very good source of traffic.
• A video: the video can deal with many subjects such as the presentation of your company, the presentation of a product, the interview of an expert, the testimony of a client, etc.
• A tutorial: a tutorial with images to properly explain your subject is much more appreciated than a long text.

Whatever you distribute as content on social networks, remember one thing: it must be easy to share.

3. Implement a content marketing strategy 

• The content of your site must be optimized and of high quality. Offer rich and relevant content (infographics, guides, interviews, videos, etc.) for your audience so that they can share them. Use catchy titles: favor numbers, sentences starting with how…, where to find… etc. Finally, illustrate your articles with striking images, this will lead to the sharing of these.
• Provide sharing buttons. The structure of your site is also important, provide sharing buttons on the pages of your site and blog so that Internet users can share them easily.

If you would like to learn more about Content Marketing, Contextual Marketing, Long Term Content Creation Frame Work, Measuring & Analysis of Content marketing…etc, you could Enroll in our Digital Marketing Course or Performance Marketing Course to learn strategically.

4. Publish at the right time and the right frequency

Now that you know what content to share, you need to find the right time to expose it to users. For this step, you need to know your audience well, especially at the time when they are most active on the social network.

According to Hootsuite, the ideal time to publish a post depends on each platform:

• On Facebook, it would be between noon and 3 p.m., Monday, Wednesday, Thursday, and Friday, as well as during the weekend from noon to 1 p.m.
• On Twitter, it would be Monday to Friday at 3 p.m.
• On LinkedIn, it would be from 7:45 a.m. to 10:45 a.m. then from 12:45 p.m. to 3:45 p.m. Monday to Thursday
• On Instagram, you should post from Monday to Thursday between noon and 1 p.m.

How often you post on social media is also very important.

Numerous studies have shown that the ideal frequency should be one post every two days, except on Twitter where you can go up to 7 tweets per day.

If you need help producing regular content, hire a professional writer.

5. Don’t forget the quality of the content

Despite the “recommendations” of the previous point, remember that you must share quality content.

If you don’t have the time or the means to produce so much content, share at your frequency, but regularly. It is better to share once a week a well-written article or tutorial, than one content per day but much less in-depth and which does not bring anything to readers.

Besides, the added value of your content is essential. You need to show that the content you share is original, unique, and offers something useful that cannot be found elsewhere.

Our advice

Once a week, for example on Fridays, you can share more offbeat content, for example behind the scenes of your business or simply a post based on humor.

The Innocent brand publishes a joke every Friday and it’s a very good strategy to entertain its subscribers and build a stronger relationship.

6. Increase traffic to your site: post and share your content! 

Thanks to social networks you can share all your content and engage your community. The more interesting your content, the more it will be shared and the more your traffic will increase. Considering the following points will allow you to boost your traffic:

• Make your site link appear on all your profiles. Putting a link on your profiles is good for your SEO but also your traffic.
• Show the link to your site on your posts. Also, remember to include a link to your site on all your posts.
• Use hashtags-Hashtags are like labels; they will allow you to be better exposed on the web and attract other Internet users.
• Post regularly and when your traffic is the most important. A poorly maintained social network will cause you to lose “fans” and therefore the audience. Plan 2 to 3 posts per week on Facebook and LinkedIn. You can also choose to create articles directly on Facebook. On Twitter, you can post an end number of times. Finally, analyze the traffic on your networks, note your audience peaks and post your articles at that time.
• Avoid spam or intensive promotion of your products

If your content does not reach your audience, there is no point in trying to re-offer the same content. Finally, do not over-promote your products, you risk scaring off your audience.

7. Avoid these few mistakes

Finally, if you want to be sure to bring your subscribers to your site, avoid these mistakes:

• Be too promotional
• Re-publishing (too often) an old post
• Fool or lie to your fans

These actions are crippling. They will cause you to lose followers and damage your brand credibility.

In summary, to increase the traffic of your site via social networks, you must have a content strategy. Offering engaging and quality content to engage your audience and thus encourages them to share it on social networks. The more shares there are, the more visibility your site will gain!

I hope this blog ”How to drive traffic to your website with social media?” will help you to achieve your goals.