PG in Digital Marketing
Ranked #1 Hybrid Post Graduation Program in Asia
NIDE offers Asia’s Best PG in Digital Marketing. Our Post Graduation Program in Digital Marketing is well-known for its nature, “100% Customization” that suits a particular participant. This Post Graduation in Digital Marketing is in partnership with Jain (Deemed-to-be-university) and Jainx develops in you all the skills and practical knowledge that you require to become an industry-ready data-driven digital marketer. 2 Specializations are Available. To Enroll, Call us on +91 7760807697
Certification Partner
PG in Digital Marketing
Ranked #1 Hybrid Post Graduation Program in Asia
NIDE offers Asia’s Best PG in Digital Marketing. Our Post Graduation Program in Digital Marketing is well-known for its nature, “100% Customization” that suits a particular participant. This Post Graduation in Digital Marketing is in partnership with Jain (Deemed-to-be-university) and Jainx develops in you all the skills and practical knowledge that you require to become an industry-ready data-driven digital marketer. 2 Specializations are Available. To Enroll, Call us on +91 7760807697
Certification Partner
The Real 1-to-1 Experience
Only 15 Seats/Batch
100% LIVE
100% Live Online Sessions (Theory+Practices). No Pre-recorded Sessions
12 Months Duration
400 Hours of LIVE Intensive Training Program
Globally Recognised
Globally Recognised University Certification
EMI Facility
EMI starts @ Rs.10,000/-
THE REAL 1-TO-1 EXPERIENCE
15 Seats/Batch
100% LIVE
Live Online Sessions (Theory+Practices). No Pre-recorded Sessions
12 Months DURATION
400 Hours of LIVE Intensive Training Program
Globally Recognised
Globally Recognised University Certification
EMI Facility
EMI starts @ Rs.10,000/-
Course Modules
are IN-ALIGNED
WITH
Why NIDE
Asia's #1 Post Graduation in Digital Marketing
Our Post Graduation in Digital Marketing is well-known for its nature, “100% Customization” that suits a particular participant. We benchmark our curriculum against the best in the world to ensure that we deliver high-quality education with skills and practical knowledge based on the best pedagogic practices that nurture you to become a global leader in Digital Strategies.
Rank #4
Digital Education School in Asia
Rank #1
Hybrid Digital Marketing Online bootcamp with world-class facilites
100%
track-record in Placements
best in class
We have the best mentors
4.9/5
We have the best rating in the industry
Why only NIDE
NIDE is known for its 3 core values. Accountability in Every Single Thing, Access Lifetime, and Engage Anytime. We are accountable for quality education, curriculum, our promises, trainers, giving the best practices, providing the real 1-to-1 learning experience, and placements. Lifetime access to the Live Classes gives you a new level of confidence.
Lifetime Access
1-to-1 Sessions
Paid Internship
Capstone Projects
100% Live
50+ Pro Tools
Global Certification
100% Placement
Awards & Honours
"International Excellence Award 2022" for the "Best Digital Marketing Institute in India"
Meet our Top Faculties
We have a team of industry experts from IIMs, top Management Institutes, and Leading Companies. They bring to the table decades of experience in their respective specialization providing dedicated guidance throughout the learning process. Students get a sneak peek into their vision and knowledge that helps them excel in projects.
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).
Anish George
Programme Director, NIDE
Ex-Business Head, Merricart
Ex-Sr. Consultant, Myntra & Jabong
He has 12+ years of experience in Digital & Social media marketing, public relations, corporate communications, and branding. An alumnus of IIM, Bangalore & Amity University (MBA).
Best minds from the
Corporate and Academic worlds
Shibu Elias
Growth-Hacking Expert
CMO - Infosys BPM
Operations - North American Region, Infosys
17+ Years of Experienced
Tanmoy Das
Performance Marketer
Ex-Google & Ex-Times Internet
Google's Impact & Gold Award Winner
14+ Years of Experienced
Siddarth Padmanabhan
Social Media Expert
Ex-Facebook & Ex-LinkedIn
Ex-Enterprise Account Director, LinkedIn
12+ Years of Experienced
Akash Agrawal
Strategic Alliance Expert
AVP, Netcore Cloud
Ex-Director, Cashkaro | MBA, Federation University, Australia
10+ Years of Experienced
Sanjula Miglani
Brand Marketeer
Head Business Marketing, Swiggy
Ex-Sr.Brand Manager, CARS24.com | Gold Medalist, IMT (MBA)
9+ Years of Experienced
Hitesh Motwani
Academic Specialist
Visiting Faculty, IIM
Teaches in IIMs (B'lore & Udaipur) & University of London
14+ Years of Experienced
Anju Thomas
E-commerce Marketeer
Ex-Sr.Category Manager, Amazon
E-commerce Specialst, Ametek (USA) | Ex-Amazon India & Tesco
8+ Years of Experienced
Ramya K A Setty
Content Marketing Expert
IAA Award Winner, 2021
Post Graduate from Victoria & Monash University, Australia
14+ Years of Experienced
James Cornelius
Technical SEO Expert
Digital Marketing Manager, Swiggy
Ex-Digital Performance Manager, Sportskeeda
6+ Years of Experienced
Sandeep Kumar
Media Buying Specialist
Ex-PayTm & Jabong
Ex-Manager Assistant, PayTm & Ex-Depy Manager, Jabong
12+ Years of Experienced
Dr. Sankara Narayanan
Data Scientist
Sr. Project Manager, MNC
M.Tech, M.B.A., AFRM (Ph.D.). IIM, Kashipur alumni. PGP in AI & ML
18+ Years of Experienced
Sachin Goel
Data Analyst
Delivery Lead - BCG, USA
An alumni of IIM, Bangalore & IMT, Ghaziabad
11+ Years of Experienced
Aniruddha D
Head - Performance Marketing
Business Manager, MNC
Google's Black Belt & Blue Belt Certified
7+ Years of Experienced
Our Curriculum
16 Modules we cover in this Post Graduation in Digital Marketing
This PG in Digital Marketing curriculum is fully designed by NIDE Faculties who are IIMs & Top-level Management e-Commerce Marketing Experts. This PG Program in Digital Marketing is in partnership with Jain (Deemed-to-be-university) and JainX develops in you all the skills and practical knowledge that you require to become an industry-ready data-driven digital marketer
Theory: 8 Hours | Practices: 0 Hours
- Introduction to Marketing
- Functions & Objectives of Marketing
- 4Ps of Marketing
- Market Size Evaluation – TAM, SAM, SOM & PM
- Types of Marketing and Marketing Approaches (ATL, BTL & TTL)
Theory: 8 Hours | Practices: 0 Hours
- Introduction, History, Evolution, Opportunities & Trends of Digital Marketing
- Functions in Digital Marketing
- Digital Marketing Vs E-Commerce and Types of E-Commerce Models
- Types of Digital Marketing Channels and Its Core Segmentation: (Inbound Vs Outbound)
- Branding vs Marketing
Theory: 10 Hours | Practices: 10 Hours
- Basics of Branding & Four Key Components of Branding
- Brand Story – Purpose, Vision, Mission, Values (Principles), Beliefs, Role, Personality, Brand Tone, Brand Voice, USP and Value Propositions Strategies
- Brand Identity – Logo, Tagline, Colour Palette, Typography, Photography, Graphics, and all other Visual Components
- Core Consumer Behaviour & Market Segmentation, Brand Planning and Activation
- Brand Positioning: Target Audience/Demand Identification, Buyer Persona Segmentation, Competitor Analysis, Market Gap Identification, Differentiation/Positioning Statement and Strategies
- Brand Experience: Website, Social Media & other Marketing Communications, Packaging and Service Experience
- Brand Positioning & Repositioning Methodologies and Strategies
- Brand Metrics & Measurement, Brand Equity and Brand Analysis
- Tools in Practice
Theory: 14 Hours | Practices: 10 Hours
Highlights 1 – Purpose & Types of Content Generation: Content as a Product/Service to build Awareness and Web Traffic, Types of Content Generation (Informational, Navigational, Transactional, Entertainment, Engagement), Content Creation Methods (Text, Display, Animation, Video, Infographics, Interactive Content, AR/VR), and Terminology need to know – On-Page, Blog, Off-Page, Whitepaper, Infographic, User Generated Content
Highlights 2 – Content Creation in Action: Copywriting, Blog Writing, Compelling Ads Copy Strategies (Facebook, Instagram, Linkedin, Display Ads & Contextual Ads), On-Page Content Exercise (Keyword Usage, Title, Meta, Headings..etc.) and Storyboarding for a Video Ad – From Brief to Concept
Highlights 3 – Content Planning: How to Build a Content Marketing Calendar, Roles & Responsibility in a Content Team, Identifying Topics, Themes, & Trends, and Moment Marketing
- Introduction to the Content Marketing eco-system
- Types of Content, Business Storytelling, Building a Content Creation Framework, Content Planning & Calendar, Content Creation & Design in Practice
- Contexual Marketing – Introduction, Personalization, Segmentation, Planning & Creation strategies
- Content Promotion Strategies (Organic)
- Advanced Strategies – Viral, Emotional, Creative,Conversational & Engagement Marketing
- Content Marketing Strategies (Paid)
- Measuring and Analyzing of Content Marketing Strategy
- Tools in Practise
Theory: 10 Hours | Practices: 25 Hours
- Domain, Types of Website & Hosting Services
- Website Creation with e-Commerce Store & Customization – WordPress & Shopify
- Blogging
- Monetization Techniques – Webpages/Blogs
- Tools in Practice
Theory: 8 Hours | Practices: 0 Hours
- Introduction To The ‘Buyer’s Journey’ & Funnel Marketing
- Introduction To Inbound Marketing & Its Channels
- Introduction To Outbound Marketing & Its Channels
- Conflicting Channels In Digital Marketing Ecosystem
Theory: 12 Hours | Practices: 0 Hours
- Introduction to the ‘Media-Buying & Planning’ Framework
- Digital Awareness Channels – Web (Display & Video Ads), Social Ads, Search Ads, Mobile App Ads, OTT, DOOH & D-PR
- Types Of Media Buying: Direct Vs Programmatic
- Components Of Media Buying – SSP, DSP, Ad-Exchange
- Ad-Exchange Vs Ad-Network
- Media Buying In Practice
- Tools in Practice
Theory: 20 Hours | Practices: 25 Hours
Channels to be covered: Facebook, Instagram, LinkedIn, Twitter, & Youtube
7.1 Social Media – Organic
- Social Media Account Creation – Facebook & LinkedIn Page, Instagram & Twitter Business Account, & Youtube Channel
- Social Media Optimization (SMO) Strategies including Youtube SEO
- Promotion Strategies – Organic
- Long-term Account Management Framework & Community (Audience) Building Strategies
- Lead Generation Strategies – Facebook & LinkedIn
7.2 Social Media – Paid
- Facebook – Business Manager, Ads Manager & Ad Center, LinkedIn Campaign Manager, Twitter Ads & Youtube Ads
- Ad Creation – Types of Ads & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- B2B & B2C Lead Generation Strategies on LinkedIn
- Pixels Integration & Event Set-up
- Audience Manager & Retargeting Methodologies
- Ads Performance Evaluation
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Ad Optimization Strategies
- Social Media Marketing Automation
- Tools in Practice
Theory: 20 Hours | Practices: 35 Hours
7.1 Search Engine Optimization (SEO) – Organic
- Introduction to SEO
- SEO Site Audit
- Keyword Research & Competitive Analysis
- On-Page SEO
- Technical SEO: URL Structure, Categories page /Pilar Page, Screaming Frog report, Link graph, Interlinking Strategies, Redirects (301,302), Canonical tags, 404 pages, 301 redirects, Hreflang, AMP Pages, Crawling & Rendering, XML Sitemap, Robots.txt, WordPress plugins, Indexing check, Schema Implementation, Structured Data testing (Breadcrumbs, TimeStamp, Organisational Schema, Ratings Schema), Search Console, Site Audit (SEMrush), Lighthouse report (Web Core Vitals check), Page Speed Insights/GTMetrics, Error fixing (404, mobile usage errors), Back Link Cleanups, Disavow file, Country targeting
- Optimizing Website for Rich Results
- Off-Page SEO
- Local & Mobile SEO
- SEO Reporting Essentials
- SEO Tools in Practice
7.2 PPC (Search Engine Marketing – Paid)
- Search ads
- Shopping Ads & Google Merchant Center
- Local Search Ads (Search Results Ads, Promoted Pins, & In-Store Promotions)
- Audience & Competitors Research Tools
- Ad Creation – Types of Campaigns & Objectives
- Ad Copy Essentials – Writing ads that get people to click
- Bidding Strategies, Keyword Match Types & Ad Extensions
- Audience Manager & Retargeting Strategies
- Conversion Events & Conversion Tracking
- Google Tag Manager – Essentials
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad strength, Optimization Score, Conversion Rate Optimization & Landing Page Optimization
- Automation Tools
- SEM Tools in Practice
Theory: 12 Hours | Practices: 20 Hours
9.1 Mobile App
- App Store Optimization
- App Promotion Methods – Organic
- App Install Ads – Social Media Ads & Google Ads
- App Engagement & Retention Strategies
- Tools in Practice
9.2 Display & Video Ads
- Audience & Competitors Research Tools
- Ad Creation – Types of Campaigns & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- Bidding Strategies
- Audience Manager & Retargeting Strategies
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, & Optimization Score
- Automation Tools
- Dispaly & Video Ads Tools in Practice
Theory: 20 Hours | Practices: 10 Hours
- Introduction to The Complete Web Analytics
- Social Media Analytics & Google Analytics: Data Collection, Analysis, Segmentation, Evaluation, & Reporting in Practice
- Social Media Analytics, Metrics, Tools & Reporting – include all major social media channels
- Advanced Metrics, Tools, Reporting & Troubleshooting
- Google Analytics (UA & G4):
What is Google Analytics, Use of Google Analytics & How to Set up Google Analytics
Admin Dashboard Walkthrough
Account-Level: Account Settings, Account Access Management, All Filters, Account Change History & Rubbish Bin
Property-Level: GA4 Setup Assistant, Property Settings, Property Access Management, Tracking Info, Property Change History, Data Deletion Requests, & Product Links
- PRODUCT LINKS: Google Ads links, AdSense links, Ad Exchange links, All Products, Postbacks, Audience Definitions, Custom Definitions, & Data Import
All Web Site Data-Level: View Settings, View Access Management, Goals, Content Grouping, Filters, Channel Settings, E-commerce Settings, Calculated metrics BETA, and Personal Tools & Assets
- PERSONAL TOOLS & ASSETS: Segments, Annotations, Multi-Channel Funnels Settings, Custom Channel Grouping BETA, Custom Alerts, Scheduled Emails, Saved Reports, & Share Assets
Attribution
Home & Customisation: Custom Reports & Custom Alerts
Real time: Overview, Locations, Traffic Sources, Content, Events, Conversions
Audience: Overview, Active Users, Lifetime Value, Cohort Analysis, Audiences & Unser Experience, Demographics, Interests, Geo, Behaviour, Technology, Mobile, Cross-Device, Custom Benchmarking & User Flow
Acquisition: Overview, All Traffic, Google Ads, Search Console, Social, & Campaigns
Behaviour: Overview, Behaviour Flow, Site Content, Site Speed, Site Search, Events, Publisher, & Experiments
Conversions: Goals, E-Commerce, Multi-Channels Funnels (Assisted Conversions, Top Conversion Paths, Time Lag, Path Length, & Model Comparison Tool)
- Tools in Practice
Theory: 15 Hours | Practices: 15 Hours
- Mobile Marketing
- Influencer Marketing
- Online Public Relations
- Affiliate Marketing
- Tools in Practice
Theory: 6 Hours | Practices: 10 Hours
- An Introduction
- Email Marketing Strategies
- Best Email Marketing Tools
- Tools in Practice
Theory: 6 Hours | Practices: 6 Hours
- Introduction – Social Listening
- Sentiment Analysis methodologies
- Effective Brand Reputation Management strategies
- Tools in Practice
Theory: 10 Hours | Practices: 15 Hours
- Segmentation: Awareness, Consideration, & Aquisition Channels
- Media Planning & Budget Allocation Strategies
- Media Planning & Budget Allocation in Practice
- Performance Marketing
Theory: 10 Hours | Practices: 15 Hours
- Category Identification & Development
- Defining KPIs, Media Planning, Budget Allocation & Media Buying and Evaluation
- Performance Metrics
- Growth Hacking Techniques in Practice
- CLV (LTV) & Break-even Point calculations
- CRM & Marketing Automation
- Tools in Practice
- Types of Company Formation, Types of Funding & Fundraising bodies
- How to kick start your Freelancing Career in Digital Marketing
- Effective Client Communication methods
- Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
- CV Preparation & A-Z of Assignement Submission during Interviews
25+ Assignments/Case Studies
Tools you will Master
100+ Tools we cover in this PG in Digital Marketing
Get hands-on experience with marketing tools. Become a pro in marketing automation by learning the best practices with marketing tools. Get access to Rs.100,000 worth of paid versions of all the popular tools. Learn the strategic approach from experts to use these tools for maximum benefit.
Course Certificate
Upon completion of our PGP in Digital Marketing, you will receive a globally recognized course completion certificate by the JAIN (deemed-to-be University) and the alumni status from the Great NIDE. This certificate can be verified by any national/international employer on the University portal. Additionally, you will be completing certificates from HubSpot, Facebook, SEMrush, and Google all of which are sort after digital marketing certifications.
Training Schedules
Our classes are scheduled according to fixed batch timings. Get information about the latest batches below.
Monday – Friday (Weekly 3-5 classes)
Timings: 8.00 pm – 9.30 pm
Last date of Application: 10th August 2023
Admission: – 15 Seats/Batch
Duration: – 12 Months with 3 Months of Paid Internship
Contact us for Weekend Classes
Course Fee
(15 Seats/Batch only)
Rs. 125,000/- (Inc. GST)
Features/Benefits
- University Certification Program
- 12 Months Duration with 3 Months of Paid Internship
- 16 Modules with 135+ Sub-Modules
- 400 Hours of Intensive Training Program
- 100% LIVE Sessions
- 200+ Hours of Live Practice Sessions
- Get trained by IIMs & e-Commerce Marketing Experts
- 35+ Modular Assignments/Capstone Projects
- Min. payout Rs. 10,000/Month during Internship
- 100% Placement Guaranteed Program
- The Great NIDE's Network Access & Alumni status
We have ‘No Cost EMI’ facility. No Credit Card Required. Contact +917625027536 for any EMIs/Fees-related inquiry.
I am interested! Plz contact me
Register for a Free Demo Class
Want a sneak peek into what our training looks like? Or have a query about the course? Book a free call with us and we’ll get in touch with you.
Students' Corner
We have launched amazing career journeys and take huge pride in them. Every time we deliver excellence, we impact lives and inspire great careers. You can be our next success story.
100% PLACEMENT GUARANTEED
Our Post Graduation in Digital Marketing serves as the launch pad for our students’ flourishing careers. On course competition, you will get access to our placement guaranteed services that include a host of hiring partners. You will be exposed to multiple lucrative job opportunities that increase your chance of grabbing positions in leading companies.
Support Team
contact@nideofficial.com
Mob: +91 7760807697/7625057536/7625027536
Whatsapp: +91 7760807697/7625057536/7625027536
Mon - Fri: 10 AM - 6 PM
Saturday: 10 AM - 2 PM
Sunday & Govt Holidays are OFF
Related Courses
Advanced Digital Marketing
University Certification Program
100% Placement Guaranteed Program
Performance Marketing
University Certification Program
100% Placement Assistance Program
Social Media Marketing
University Certification Program
100% Placement Assistance Program
